Search Results

1 - 6 of 6 items :

  • behavioral advertising x
  • Engineering x
Clear All
Environmentally Sustainable Apparel Acquisition and Disposal Behaviours among Slovenian Consumers

Consumer Sciences, Winter, 41-44. [19] Nordlund, A. M., Garvill J. (2002). Value structures behind proenvironmental behaviour. Environment and Behavior 34, 740-756. [20] Blake, D. E. (2001). Contextual effects of environmental attitudes and behaviours. Environment and Behaviour 33, 708-725. [21] Tanner C. (1999). Constraints on environmental behaviour. Journal of Environmental Psychology 19, 145-157. [22] Hiller Connell K. Y. (2010). Internal and external barriers to eco-conscious apparel acquisition

Open access
Applying LCS To Affective Image Classification In Spatial-Frequency Domain

References [1] Kuo, W.J., et al., Intuition and Deliberation: Two Systems for Strategizing in the Brain. Science, 2009. 324(5926): p. 519-522. [2] Chowdhury, R.M.M.I., G.D. Olsen, and J.W. Pracejus, Affective Responses to Images In Print Advertising: Affect Integration in a Simultaneous Presentation Context. Journal of Advertising, 2008. 37(3): p. 7-18. [3] Chang, C., The Impacts of Emotion Elicited By Print Political Advertising on Candidate Evaluation. Media Psychology, 2001. 3(2): p. 91-118. [4] Kyung-Sun, K., Effects of emotion control

Open access
The Impact of Environmental and Archıtectural Design on Users’ Affective Experience

-1059. [21] VAN HAGEN, M., GALETZK, M., PRUYN, A., PETERS, J., Effects of colour and light on customer experience and time perception at a virtual railway station, Proceedings Experiencing Light 2009; International Conference on the Effects of Light on Wellbeing; (2009), 137-145. [22] MORRISON, M., GAN, S., DUBELAAR, C., OPPEWAL, H., In-store music and aroma influences on shopper behavior and satisfaction. Journal of Business Research, (2011), 64(6), 558-564. [23] HYUN, S. S., WANSOO, K., MYONG, J. J., The impact of advertising on patrons

Open access
The process approach to service quality management

. Process management of service safety, W: Legal and Intangible Aspects of Safety, M. Niciejewska, J. Lewandowski (red.), Oficyna Wydawnicza SMJiP, Częstochowa. L ovelock , C., W ritz , J. 2007. Service Marketing-People, Technology, Strategy , Pearson Prentice Hall. M eidutė -K avaliauskienė , I., A ranskis , A., L itvinenko , M. 2014. Customer Satisfatcion with the quality of logistics services, Procedia – Social and Behavior Sciences, 110, 330-341, DOI: 10.1016/j.sbspro.2013.12.877 M endling , J., B aesens , B., B ernstein , A., F ellmann , M. 2017

Open access
Sustainable Consumption and Segmentation of Potential Low Emission Vehicle Buyers

REFERENCES Anable, J., 2005. Complacent Car Addicts’ or ‘Aspiring Environmentalists’? Identifying Travel Behaviour Segments using Attitude Theory. Transport Policy, 12 (1): 65-78. Anderson, T. Jr, Cunningham, W.H., 1972. The socially conscious consumer . Journal of Marketing, 36 (7), 23-31. Berkowitz, L., Lutterman, K.G., 1968. The traditional socially responsible personality. Public Opinion Quarterly, 32, 169-85. Borthwick, S., Carreno, M., 2012. Persuading Scottish drivers to buy low emission cars? The potential role of green

Open access
Integrating the Use of Online Social Networking Sites in the Communication Strategy of a Company

, Journal of Technological Forecasting and Social Change, vol. 74, pp. 1179-1203, 2007. [4] Garton, L., Haythornthwaite, C., Wellman, B., Studying online social networks, Journal of Computer Mediated Communication , vol. 3, nr. 1, 1997. [5] Marshall, G., Sociology Dictionary , Ankara, Science and Art Press, (1999), in Gurol, M., Donmus, V., Metaphors created by prospective teachers related to the concept of Social Network, Procedia – Social and Behavioural Sciences, vol. 9, 2010, pp. 1489-1496; [6] Balas, J. (2006), “The social ties that bind

Open access