Search Results

1 - 3 of 3 items :

  • behavioral advertising x
  • Mathematics x
Clear All
Convergence analysis of household expenditures using the absolute β-convergence method

., Graham, J. L. (2009). International marketing, 14th ed., New York: McGraw-Hill/Irwin. De Mooij, M. (2003), "Convergence and divergence in consumer behavior: implications for global advertising", International Journal of Advertising, Vol. 22, No. 2, pp. 183-202. De Simone, E., Ercolano, S., Gaeta, G. L. (2010), "Exploring Convergence in some OECD Public Social Expenditure Trends", available at:

Open access
Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website

psychology, Vol. 8, No. 4, pp. 441-480. 12. Kroeber-Riel, W. (1996). Bildkommunikation: Imagerystrategien für die Werbung (Image communication: Imagery strategies for the advertising industries), Vahlen. 13. Küster, I., Vila, N. (2011), “Successful SME web design through consumer focus groups“, International Journal of Quality & Reliability Management, Vol. 28, No. 2, pp. 132-154. 14. Lamberz, J., Litfin, T., Teckert, Ö., Meeh-Bunse, G. (2017), “User-Friendly Website Design: A Combined Eye-Tracking Study”, Proceedings of the ENTRENOVA -ENTerprise REsearch

Open access
Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study

effects. Cyberpsychology and Behavior, 9(1), 82-94. Kirk, R. E. (2013). Experimental design: procedures for the behavioural sciences (4th ed.). London: Sage Publications. La Valle, S. M. (2017). Virtual Reality. Cambridge: Cambridge University Press. Lessiter, J., Freeman, J., Keogh, E., & Davidoff, J. (2001). A cross-media presence questionnaire: the ITC-sense of presence inventory. Presence: Teleoperators and Virtual Environments, 10(3), 282-297. Mandelbaum, A. (2015, August 17). How companies are

Open access