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Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness

Different Flavors You Never Know What Behavior You're Going to Get. Advances in Consumer Research. Association for Consumer Research (U. S.), 37 , 24-27. Chang, W. Y., and Chang, I. Y., 2014. The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry. Sustainability, 6 (12), 9205-9217. doi: 10.3390/su6129205 Davies, M., 1993. Developing Combinations of Message Appeals for Campaign Management. European Journal of Marketing, 27 (1), 45-63. doi: 10.1108/03090569310024558 Dong-Jenn, Y., Chen-Yin, L., Hsiung

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Survey vs Scraped Data: Comparing Time Series Properties of Web and Survey Vacancy Data

.g., low frequencies correspond to the long-term, high frequencies to very short-time periods). An important difference with the traditional method presented above is that in spectral and cross-spectral analysis timescales are not a priori imposed by the researcher. Structural characteristics and cyclical behavior are extracted from the data itself and identified at different timescales. Periodicity of short-, medium-, and long-term components is endogenous from the analysis ( Granger and Hatanaka, 2015 ; Iacobucci, 2005 ) and the statistical comparison of frequency

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Convergence analysis of household expenditures using the absolute β-convergence method

., Graham, J. L. (2009). International marketing, 14th ed., New York: McGraw-Hill/Irwin. De Mooij, M. (2003), "Convergence and divergence in consumer behavior: implications for global advertising", International Journal of Advertising, Vol. 22, No. 2, pp. 183-202. De Simone, E., Ercolano, S., Gaeta, G. L. (2010), "Exploring Convergence in some OECD Public Social Expenditure Trends", available at:

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Does Customer Loyalty Depend on Corporate Social Responsibility?

References Ailawadi, K. L., Neslin, S. A., Luan, Y. J., & Taylor, G. A. (2014). Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation. International Journal of Research in Marketing, 31 (2), 156–167. Akbar, M. M., & Parvez, N. (2009). Impact of service quality, trust and customer satisfaction on customer loyalty. ABAC Journal, 29 (1), 24–38 Carroll, A. (1979). A three dimensional conceptual model of corporate social performance. Academy of Management Review , 4(4), 497

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Still Searching or Have You Found It Already? – Usability and Web Design of an Educational Website

psychology, Vol. 8, No. 4, pp. 441-480. 12. Kroeber-Riel, W. (1996). Bildkommunikation: Imagerystrategien für die Werbung (Image communication: Imagery strategies for the advertising industries), Vahlen. 13. Küster, I., Vila, N. (2011), “Successful SME web design through consumer focus groups“, International Journal of Quality & Reliability Management, Vol. 28, No. 2, pp. 132-154. 14. Lamberz, J., Litfin, T., Teckert, Ö., Meeh-Bunse, G. (2017), “User-Friendly Website Design: A Combined Eye-Tracking Study”, Proceedings of the ENTRENOVA -ENTerprise REsearch

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Mobile Learning Usage and Preferences of Vocational Secondary School Students: The cases of Austria, the Czech Republic, and Germany

Research in Open and Distributed Learning, 16 (2). Cavus, N., & Ibrahim, D. (2009). m-Learning: An experiment in using SMS to support learning new English language words. British Journal of Educational Technology, 40 (1), 78–91. Cheon, J., Lee, S., Crooks, S. M., & Song, J. (2012). An investigation of mobile learning readiness in higher education based on the theory of planned behavior. Computers & Education, 59 (3), 1054–1064.

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Efficient Use of Behavioral Tools to Reduce Electricity Demand of Domestic Consumers

., and Department of Energy and Climate Change, 2011. An introduction to thinking about ’energy behaviour’: A multi-model approach. Other, (december). Chetty, R., 2015. Behavioral Economics and Public Policy: A Pragmatic Perspective. American Economic Review, 105(5), 1-33. doi: Cialdini, R. B., Kallgren, C. A., and Reno, R. R., 1991. A focus theory of normative conduct. Advances in Experimental Social Psychology, 24, 201-234. doi:

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Relationship between Spokesperson’s Gender and Advertising Color Temperature in a Framework of Advertising Effectiveness

.1108/03090569310045861 Chih-Chung, C., Chang, C., Wei-Chun, L. L., and Yau-Nang, 2012. The Effect of Advertisement Frequency on the Advertisement Attitude -The Controlled Effects of Brand Image and Spokesperson's Credibility. Procedia: Social and Behavioral Sciences, 57 , 352-359. doi: Eisend, M., Plagemann, J., and Sollwedel, J., 2014. Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness. Journal of Advertising, 43 (3), 256-273. doi

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Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study

effects. Cyberpsychology and Behavior, 9(1), 82-94. Kirk, R. E. (2013). Experimental design: procedures for the behavioural sciences (4th ed.). London: Sage Publications. La Valle, S. M. (2017). Virtual Reality. Cambridge: Cambridge University Press. Lessiter, J., Freeman, J., Keogh, E., & Davidoff, J. (2001). A cross-media presence questionnaire: the ITC-sense of presence inventory. Presence: Teleoperators and Virtual Environments, 10(3), 282-297. Mandelbaum, A. (2015, August 17). How companies are

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Attitude and Loyalty to Two Brands of Beer of the Same Producer

(11), 29-40. Hollensen, S., 2016. Global Marketing (7th ed. ed.). London: Pearson. Homer, P. M., 2006. Relationships Among Ad-Induced Affect, Beliefs, and Attitudes: Another Look. Journal of Advertising, 35 (1), 35-51. doi: Howard, J., and Sheth, J., 1969. The Theory of Buyer Behavior . New York: John Wiley & Sons. Joji, A. N., 2011. Consumer Evaluations of Product Line Brand Extension. Journal of Brand Management, 8 (1), 22-35. Khan, M. N., -ul-Aabdean, Z., Salman, M., Nadeem, B., and

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