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Communication, a Premise of Efficiency and Effectiveness in Current Society

critique of corporate communication , Cassell, The Advertising Association, London, 1984. Boneu F., L’entreprise communicante, démarches et méthodes de communication interne , Liaisons, 30 mai, 1990. Brault L., La communication d’entreprise au-delà du modèle publicitaire , Dunod, mai, 1992. Brochand B. & Lendrevie J., Le publicitor , Dalloz, Gestion marketing. Carlson S., Executive behaviour: A study of the workload and working methods of managing directors , Stocholm, Strombergs, 1951, 1999. Dowling G., Creating Corporate Reputations

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