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  • behavioral advertising x
  • Business Informatics x
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An Influence Prediction Model for Microblog Entries on Public Health Emergencies

insight into public opinions during public health events ( Finch et al., 2016 ). The microblog users who contribute information during crises play the role of “digital volunteers” ( Starbird & Palen, 2011 ). The massive information storage capacity of the microblog platforms provides sufficient open source information for relevant studies on public health emergencies. So far, scholars have conducted a huge volume of research using the information related to public emergencies, such as emergency monitoring, emergency information dissemination, and user behavior during

Open access
Communication, a Premise of Efficiency and Effectiveness in Current Society

critique of corporate communication , Cassell, The Advertising Association, London, 1984. Boneu F., L’entreprise communicante, démarches et méthodes de communication interne , Liaisons, 30 mai, 1990. Brault L., La communication d’entreprise au-delà du modèle publicitaire , Dunod, mai, 1992. Brochand B. & Lendrevie J., Le publicitor , Dalloz, Gestion marketing. Carlson S., Executive behaviour: A study of the workload and working methods of managing directors , Stocholm, Strombergs, 1951, 1999. Dowling G., Creating Corporate Reputations

Open access
Business Values/Implications of AI and Machine Learning

, advertising and entertainment would become very important. Because we will be sitting in front of various entertainment devices to spend our extra free time, I think there will be a big boost for the advertising industry. I think that this is one of the areas that IS people could look at. Another area I believe we should concentrate on is coordination problems. AI is no longer a singularity. It has spread across IT systems. This obviously also involves various parts of the Internet starting to talk to each other. The important questions will concern how best to coordinate

Open access
Usability Evaluation of E-Dunhuang Cultural Heritage Digital Library

knowledge, e-Dunhuang has not been systematically evaluated from a user’s perspective. User experience, with its emphasis on human perception and user–system interactions, is considered a vital aspect of digital library evaluation. Through the process of interacting with the system, users’ awareness, preferences, emotions, and psychological behaviors can be revealed (Kuhlthau, 1991; ISO, 2009 ). Cognizant of this interactive process, this study conducted a user evaluation of e-Dunhuang through usability tests and in-depth interviews. Results will not only be instructive

Open access