Search Results

1 - 5 of 5 items :

  • behavioral advertising x
  • Tourism, Hospitality, Travel x
Clear All
Gender Differences and Consumer Behavior of Millennials

within internet advertising”. Journal of Interactive Advertising, Vol. 10, No. 1 (Fall, 2009), pp. 61-76 © 2010 American Academy of Advertising, ISSN15252019 MELNYK, VALENTYNA, VAN OSSELAER, M. J. STIJN, BIJMOLT, H. A. TAMMO (2009), “Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers”. Journal of Marketing, July 2009, Vol. 73, No. 4, pp. 82-96 MILLER, RICHARD, WASHINGTON, KELLY (2012), “Millennial Consumers”. In: Consumer Behavior 2012, Chapter 49, [e-book]: Richard K. Miller

Open access
Entrepreneurs and New Communication Technology: Obstacle or Challenge?

”. Journal of Occupational Behavior , No 4, pp. 317-324 DRUCKER, P. (1985), Innovation and Entrepreneurship . London: Pan Books Ltd. DRUCKER, P. (1999), Inovation and Enterpreneurship . New York: Harper Business Press DUTTA, S., BIREN, B. (2001), “Business Transformation on the Internet: Results from the 2000 Study”. European Management Journal , Vol. 19, No. 5, pp. 449-462 GATTI, M. C. (2011), “The Language of Competence in Corporate Histories for Company Websites”. International Journal of Business Communication , Vol. 48, pp. 482

Open access
Consumer profile of Portuguese local food restaurants

. International Journal of Contemporary Hospitality Management, 22(2), pp. 209-220 [11] Kivela et al., (1999). Consumer research in the restaurant environment: part 2: research design and analytical method. International Journal of Contemporary Hospitality Management, 11(6), pp. 269-286 [12] Lewis, R., (1981). Restaurant advertising: appeals and consumers intentions. Journal of Advertising Research, 21(5), pp. 60-74 [13] Liu, Y., Jang, S., (2009). Perceptions of chinese restaurants in the US: what affects customer satisfaction and behavioral intentions

Open access
The impact of other customers and gender on consumer complaint behaviour in the Ecuadorian restaurant setting

). Social sources and interactive functions of emotion: The case of embarrassment. Emotion and social behavior (pp. 202-221). Thousand Oaks, California, US: Sage Publications, Inc. [42] Puntoni, S., & Tavassoli, N. T. (2007). Social context and advertising memory. Journal of Marketing Research, 44(2), 284-296. [43] Schlenker, B. R., & Weigold, M. F. (1992). Interpersonal processes involving impression regulation and management. Annual Review of Psychology, 43(1), 133-168. [44] Schlenker, B. R. (1980). Impression management

Open access
The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding

-301. [7] Braun, K. A. (1999). Post experience advertising effect on consumer memory. Journal of Consumer Research, 25(4), 319-334. [8] Briciu, V.A (2013). Differences between place branding and destination branding for local brand strategy development. Bulletin of the Transilvania University of Braşov Series VII: Social Sciences and Law, 6 (55), 9-14. [9] Brown, D. O. (2003). Perception differences among visitor groups: The case of horse-attraction versus other-attraction tourist markets in Lexington, Kentucky. Journal of Vacation

Open access