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Colour Preference of Online Consumers: a Cross- Cultural Perspective

, S. (2007). Initial trust and online buyer behaviour. Industrial Management & Data Systems, 107(1), pp. 21-36. [5] Cimbalo, R., Beck, K. and Sendziak, D. (1978). Emotionally toned pictures and colour selection for children and college students. The Journal of Genetic Psychology: Research and Theory on Human Development, 133(2), pp. 303-304. [6] Crowley, A. (1993). The two-dimensional impact of colour on shopping. Marketing Letters, 4(1), pp. 59-69. [7] Cyr, D., Head, M. and Larios, H. (2010). Colour appeal in website

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Inspire to Hire and Win the War for Talents

York: Simon and Schuster. [14] Berthon, P., Ewing, M. and Hah, L.L. (2005). Captivating company: dimensions of attractiveness in employer branding. International journal of advertising, 24(2), pp.151-172. [15] Biswas, U.N., Allard, K., Pousette, A. and Härenstam, A. (2017). Employer Branding and Attractive Work. In Biswas, U.N., Allard, K., Pousette, A. and Harenstam, A., 2017, Understanding Attractive Work in a Globalized World, Singapore: Springer Ltd., pp. 27-35. [16] Bondarouk, T., Ruël, H., Axinia, E. and Arama, R

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