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The Influence of Color Perception on Marketing Decisions

-1015. doi: 10. 1108/EJM-04-2013-0200. 6. Ditoiu, M. C., Caruntu, A. L. (2014). Sensory Experiences Regarding Five-dimensional Brand Destination // Procedia-Social and Behavioral Sciences. Vol. 109, p. 301-306. doi: 10.1016/ j.sbspro.2013.12.461. 7. Fugate, D. L. (2007). Neuromarketing: A Layman’s Look at Neuroscience and Its Potential Application to Marketing Practice // Journal of Consumer Marketing. Vol. 24, No. 7, p. 385-394. doi: 10.1108/07363760710834807. 8. Funk, D., Ndubisi, N. O. (2006). Colour and Product Choice

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Building a Travel Influencer Brand Using Instagram Tools

Liberty University School of Communication Studies. 5. Chafey, D. (2017). Global Social Media Research Summary 2017. SmartInsights. Internet access: [accessed May 1, 2017]. 6. Christou, E. (2015). Branding Social Media in the Travel Industry // Procedia – Social and Behavioral Sciences. Vol. 175, pp. 607–614. doi: 10.1016/j.sbspro.2015.01.1244 7. CIA World Factbook. CIA (2015). Internet access: https

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Changing role of women in the Irish society: an overview of the female consumer

react to the growth in women’s influence on consumer behaviour patterns. When used correctly, Patterson et al. (2009) argued that the use of advertising can be a positive force in Irish women’s lives. They referred to Unilever’s ‘Campaign for Real Beauty’ for its Dove brand, which showed that positive representation of women in advertising is possible, compelling and commercially advantageous. This campaign could be considered as a positive representation of Irish women, as it promotes positive body perception in women and also focuses on women as a target

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Customer Engagement through Using Anime Stylized Advertisement

Engagement in Inspiring Teaching and Learning // Innovations in Education and Teaching International. Vol. 44, No. 4, pp. 349–362. doi: 10.1080/14703290701602748 7. Calder, B. J., Malthouse, E. C., Schaedel, U. (2009). An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness // Journal of Interactive Marketing. Vol. 23, No. 4, pp. 321–331. doi: 10.1016/j.intmar.2009.07.002 8. Chee, C., Harris, R. (1998). Global Marketing Strategy. – London: Financial Times Professional publishing. 9. Cooper, D. R., Schindler, P. S

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Features of Employer Attractiveness on Lithuanian Business Organizations: Employees’ Perceptions

). Captivating Company: Dimensions of Attractiveness in Employer Branding // International Journal of Advertising. Vol. 24, No. 2, p. 151-172. doi: 10.1080/02650487.2005.11072912. 10. Bloomberg Financial Services Gender-Equality Index Reveals Global Progress. Internet access: < > [accessed January 8, 2017]. 11. Brexendorf, T. O., Kernstock, J. (2007). Corporate Behaviour vs Brand Behaviour: Towards an Integrated View

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Content Marketing Decisions for Effective Internal Communication

. H. (2018). Internal Marketing, Employee Customer-oriented Behaviors, and Customer Behavioral Responses // Psychology & Marketing. Vol. 35, Issue 6, pp. 412-426. doi: 10.1002/mar.21095. 33. Pažėraitė, A., Repovienė, R. (2016). Content Marketing Elements Influence on Search Advertisement Effectiveness: Theoretical Background and Practical Insights // Management of Organizations: Systematic Research. Vol. 75, pp. 97-109. doi: 10.7220/MOST.2335.8750.2016.75.7. 34. Pulizzi, J. (2012). The Rise of Storytelling as the New Marketing // Publishing Research

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A conceptual stages-of-growth model for managing a social media business profile

Introduction Social media are used by organisations for marketing, advertising, public relations, recruitment, research, product/ service testing and review, idea generation, feedback, and occasionally, complaint handling ( Aggarwal et al., 2011 ; Aral et al., 2013 ). However, this has ‘barely scratched the surface of what is coming and what is possible’ ( Aral et al., 2013 : 3). There is ‘growing importance of social media as a strategic tool among organisations’ ( Parveen, 2012 : 3), as it can revolutionise how organisations engage with the market and

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Social Media Marketing – from Tool to Capability

References 1. Agnihotri, R., Kothandaraman, P., Kashyap, R., Singh, R. (2012). Bringing “Social” into Sales: The Impact of Salespeople’s Social Media Use on Service Behaviors and Value Creation // Journal of Personal Selling & Sales Management. Vol. 32(3), pp. 333–348. doi: 10.2753/PSS0885-3134320304. 2. Andzulis, J. M., Panagopoulos, N. G., Rapp, A. (2012). A Review of Social Media and Implications for the Sales Process // Journal of Personal Selling & Sales Management. Vol. 32(3), pp. 305–316. doi: 10.2753/PSS0885-3134320302. 3. Baptista, J

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What do we know about corporate social responsibility research? a content analysis

: ‘behaviour’ measures of CSP; Kinder, Lydenberg, Domini (KLD) measures; Council on Economic  Priorities (CEP) index  Marketing-based measures: market return on security; excess market return of stock; abnormal market returns  Accounting-based indicators: firm’s return on assets (ROA); return on equity (ROE); earnings per share (EPS)  Perceptual measures of CFP: firm’s ‘soundness of financial position’; ‘wise use of corporate assets’; ‘financial goal achievement relative to competitors’ Findings We present our findings in the following

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