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Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius

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Studying the User Experience in Online Banking Services: An Eye-Tracking Application

-354; Levallois, C., Smidts, A., & Wouters, P., (2019), The emergence of neuromarketing investigated through online public communications (2002–2008), Business History; Munoz-Leiva, F., Hernandez-Mendez, J., Gomez-Carmona, D. (2019) – Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology – Physiology & Behavior, Vol.200, p. 83 – 95; Pan, B., Granka, L.A., Hembrooke, H.A., Feusner, M.,K., Gay, G.K., Newman, J.K., (2004) – The Determinants of Web Page Viewing Behavior: An Eye-Tracking Study in Proceedings of Eye-Tracking Research

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The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

of Relational Benefits and Relationship Quality, Journal of Services Research, Vol. 4. Kotler, Ph., Kartajaya, H., Setiawan, I., (2010) From Products to Customers to the Human Spirit. Marketing 3.0., John Wiley & Sons, New Jersey. Kuhn T., (2008), Structura revoluțiilor științifice, Editura Humanitas. Oliver, R.L., (1997), Satisafaction: A Behavioral Perspective on the Consumer, New York: Irwin/McGraw-Hill. Oliver, R.L., (1999), Whence Consumer Loyalty?, Journal of Marketing, Vol. 63, No. 4

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Moral character effects in endorser perception

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Technology acceptance model in e-commerce segment

. 33, No. 2, pp. 318-332. Lu, B., Fan, W., Zhou, M. (2015). “Social presence, trust, and social commerce purchase intention: An empirical research” Computers in Human Behavior, Vol. 56, pp. 225-237. Momani A. M., Jamous, M. (2017). “The Evolution of Technology Acceptance Theories” International Journal of Contemporary Computer Research (IJCCR), Vol. 1, No. 1, pp. 51-58. Mosteller, J., Donthu, N., Eroglu, S. (2014). “The fluent online shopping experience”, Journal of Business Research, Vol. 67, No. 11, pp. 2486-2493. Pappas, I. O. (2018). “User

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Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

Behaviour , Vol. 4, No. 6, pp. 438–452. Ha, J. and Jang, S. (2010). “Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants”, International Journal of Hospitality Management , Vol. 29, No. 1, pp. 2-13 Hubacek, K., Guan, D. and Barua, A. (2007), “Changing lifestyles and consumption patterns in developing countries: A scenario analysis for China and India”, Futures , Vol. 39, No. 9, pp. 1084–1096. Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., and Stanton, J. (2007), “Who are organic food

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Understanding the Ecological Adoption of Solar Water Heaters Among Customers of Island Economies

behaviour: an empirical analysis. International Journal of Consumer Studies, Vol 31 no. 1, pp. 26-33. Gan, C., Wee, H., Ozanne, L. Kao, T. (2008). Consumers’ purchasing behavior towards green products in New Zealand . 1st ed. [ebook] New Zealand: business perspectives, p.10. May Available online Gandhi, A. Rao, M. (2013). Green Marketing: Impact of Green Advertising on Consumer Purchase Intention. Advances in Management. Vol (6) no. 9, pp. 14-17. Gerpott, T. Mahmudova, I

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Investigating the impact of viral message appeal and message credibility on consumer attitude toward the brand

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The impact of brand image fit on attitude towards a brand alliance

. 238-250. Farquhar, P.H. and Herr, P.M. (1991), “The dual structure of brand associations” in Aaker, D.A. and Biel, A.L. (Eds), Brand Equity and Advertising: Advertising’s Role in Building Strong Brands, Laurence Erlbaum Associates, Hillsdale, NJ, pp. 263-277. Folkes, V.S. (1988), “Recent Attribution research in consumer behaviour: a review and new directions”, Journal of Consumer Research , Vol. 14, No. 4, pp. 548-565. Fornell, C. and LArcker, D.F. (1981), “Structural equation models with unobservable variables and measurement error: algebra and

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Game mechanics and aesthetics differences for tangible and intangible goods provided via social media

.1177/1555412013496891 Ferreira, D. C. S., & Oliveira-Castro, J. M. (2011). Effects of background music on consumer behaviour: behavioural account of the consumer setting. The Service Industries Journal , 31 (15), 2571–2585. Hamari, J. (2017). Do badges increase user activity? A field experiment on the effects of gamification. Computers in Human Behavior , 71 , 469–478. Retrieved from

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