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Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius

7. Reference Ahmad, N. S. A. (2013), “Assessing the unidimensionality, reliability, validity and fitness of influential factors of 8th grades student’s Mathematics achievement in Malaysia”, International Journal of Advanced Research , Vol 1, Iss 2, pp. 1-7. Aitken, R., Gray, B. and Lawson, R. (2008) “Advertising effectiveness from a consumer perspective”, International Journal of Advertising , Vol.27, Iss.2, pp279-297 Ajzen, I. (1991), “The theory of planned behavior”, Organizational Behavior and Human Decision Processes , Vol. 50, Iss.2, pp

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Investigating Process Maturity Modeling as an Advertising Process Improvement Paradigm

-to-business services. The Journal of Business & Industrial Marketing , 25 (5), 324–337. 5. Carcary, M. (2013). IT risk management: A Capability Maturity Model perspective. Electronic Journal of Information Systems Evaluation , 16 (1), 3–13. 6. Chaudhary, M. & Chopra, A. (2016). CMMi for Development: Implementation Guide . New York, NY: Apress Publishing. 7. Colley, R. H. (1984). Defining advertising goals for measured results . New York, NY: Association of National Advertisers. 8. Corsi, P. & Neau, E. (2015). Innovation Capability Maturity Model

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Studying the User Experience in Online Banking Services: An Eye-Tracking Application

-354; Levallois, C., Smidts, A., & Wouters, P., (2019), The emergence of neuromarketing investigated through online public communications (2002–2008), Business History; Munoz-Leiva, F., Hernandez-Mendez, J., Gomez-Carmona, D. (2019) – Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology – Physiology & Behavior, Vol.200, p. 83 – 95; Pan, B., Granka, L.A., Hembrooke, H.A., Feusner, M.,K., Gay, G.K., Newman, J.K., (2004) – The Determinants of Web Page Viewing Behavior: An Eye-Tracking Study in Proceedings of Eye-Tracking Research

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The Influence of Color Perception on Marketing Decisions

-1015. doi: 10. 1108/EJM-04-2013-0200. 6. Ditoiu, M. C., Caruntu, A. L. (2014). Sensory Experiences Regarding Five-dimensional Brand Destination // Procedia-Social and Behavioral Sciences. Vol. 109, p. 301-306. doi: 10.1016/ j.sbspro.2013.12.461. 7. Fugate, D. L. (2007). Neuromarketing: A Layman’s Look at Neuroscience and Its Potential Application to Marketing Practice // Journal of Consumer Marketing. Vol. 24, No. 7, p. 385-394. doi: 10.1108/07363760710834807. 8. Funk, D., Ndubisi, N. O. (2006). Colour and Product Choice

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The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

of Relational Benefits and Relationship Quality, Journal of Services Research, Vol. 4. Kotler, Ph., Kartajaya, H., Setiawan, I., (2010) From Products to Customers to the Human Spirit. Marketing 3.0., John Wiley & Sons, New Jersey. Kuhn T., (2008), Structura revoluțiilor științifice, Editura Humanitas. Oliver, R.L., (1997), Satisafaction: A Behavioral Perspective on the Consumer, New York: Irwin/McGraw-Hill. Oliver, R.L., (1999), Whence Consumer Loyalty?, Journal of Marketing, Vol. 63, No. 4

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Moral character effects in endorser perception

References Ahluwalia, R., Burnkrant, R.E. and Unnava, H.R. (2000), “Consumer response to negative publicity: The moderating role of commitment”, Journal of Marketing Research , Vol. 37, No. 2, pp. 203-214. Amos, C., Holmes, G. and Strutton, D. (2008), “Exploring the relationship between celebrity endorser effects and advertising effectiveness”, International Journal of Advertising , Vol. 27, No. 2, pp. 209–234. Bartz, S., Molchanov, A. and Stork, P.A. (2013), “When a celebrity endorser is disgraced: A twenty-five-year event study”, Marketing

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The image of a research institution as an important element in shaping the level of competitiveness of the organisation


The primary objective of the publication is defining the factors and processes affecting the efficient course of actions undertaken around building a positive image of the organisation. The study raises key aspects of this issue. The diagnosis providing that the recipient is guided in his/her purchasing decisions by the opinions about a given product or service that reach them through all the available content distribution channels is appearing increasingly often in subsequent study findings. The same studies have also confirmed that an inherent feature of a knowledge-based economy is the level of the intangible asset share as regards determining the position of an organisation (brand, reputation). The unbridled increase in competition has led to the generation of a growing volume of advertising offers for buyers, as a result of which standing out among other market players has now become more of an issue. One of the ways to enhance an organisation's presence in a changing environment includes measures promoting its positive image creation and shaping of favourable (valuable) opinions about it. The selection of the appropriate image concept to a constantly changing business environment in terms of competing or consumer preferences requires an effective response to their experiences in the cognitive, emotional and behavioural dimensions. If they are positive, they will contribute to building a favourable mindset among consumers, which in turn will facilitate the formation of a positive image of the organisation.

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Technology acceptance model in e-commerce segment

. 33, No. 2, pp. 318-332. Lu, B., Fan, W., Zhou, M. (2015). “Social presence, trust, and social commerce purchase intention: An empirical research” Computers in Human Behavior, Vol. 56, pp. 225-237. Momani A. M., Jamous, M. (2017). “The Evolution of Technology Acceptance Theories” International Journal of Contemporary Computer Research (IJCCR), Vol. 1, No. 1, pp. 51-58. Mosteller, J., Donthu, N., Eroglu, S. (2014). “The fluent online shopping experience”, Journal of Business Research, Vol. 67, No. 11, pp. 2486-2493. Pappas, I. O. (2018). “User

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Information effect on consumer adoption for a new beef brand in the Vietnamese market: prior knowledge, appealing the brand distinction, differentiation and similarity

Behaviour , Vol. 4, No. 6, pp. 438–452. Ha, J. and Jang, S. (2010). “Perceived values, satisfaction, and behavioral intentions: The role of familiarity in Korean restaurants”, International Journal of Hospitality Management , Vol. 29, No. 1, pp. 2-13 Hubacek, K., Guan, D. and Barua, A. (2007), “Changing lifestyles and consumption patterns in developing countries: A scenario analysis for China and India”, Futures , Vol. 39, No. 9, pp. 1084–1096. Hughner, R. S., McDonagh, P., Prothero, A., Shultz, C. J., and Stanton, J. (2007), “Who are organic food

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Understanding the Ecological Adoption of Solar Water Heaters Among Customers of Island Economies

behaviour: an empirical analysis. International Journal of Consumer Studies, Vol 31 no. 1, pp. 26-33. Gan, C., Wee, H., Ozanne, L. Kao, T. (2008). Consumers’ purchasing behavior towards green products in New Zealand . 1st ed. [ebook] New Zealand: business perspectives, p.10. May Available online Gandhi, A. Rao, M. (2013). Green Marketing: Impact of Green Advertising on Consumer Purchase Intention. Advances in Management. Vol (6) no. 9, pp. 14-17. Gerpott, T. Mahmudova, I

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