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Emotional State of Consumer in the Urban Purchase: Processing Data

: Nauka. [5] Baevsky, R.M., Berseneva, A.P., 1997. Estimation of Adaptable Opportunities of an Organism and Risk of Diseases Development. Mascow: Medicine [in Russian]. [6] Bakker, J., Pechenizkiy, M., Sidorova, N., 2011. What's Your Current Stress Level? Detection of Stress Patterns from GSR Sensor Data. In 2011 IEEE 11th International Conference on Data Mining Workshops, pp.573-580. [7] Baumeister, R.F., 2002. Yielding to Temptation: Self-control Failure, Impulsive Purchasing, and Consumer Behaviour. Journal of Consumer

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Factors Influencing Customers’ Attitude Towards SMS Advertisement: Evidence from Mauritius

7. Reference Ahmad, N. S. A. (2013), “Assessing the unidimensionality, reliability, validity and fitness of influential factors of 8th grades student’s Mathematics achievement in Malaysia”, International Journal of Advanced Research , Vol 1, Iss 2, pp. 1-7. Aitken, R., Gray, B. and Lawson, R. (2008) “Advertising effectiveness from a consumer perspective”, International Journal of Advertising , Vol.27, Iss.2, pp279-297 Ajzen, I. (1991), “The theory of planned behavior”, Organizational Behavior and Human Decision Processes , Vol. 50, Iss.2, pp

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Studying the User Experience in Online Banking Services: An Eye-Tracking Application

-354; Levallois, C., Smidts, A., & Wouters, P., (2019), The emergence of neuromarketing investigated through online public communications (2002–2008), Business History; Munoz-Leiva, F., Hernandez-Mendez, J., Gomez-Carmona, D. (2019) – Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology – Physiology & Behavior, Vol.200, p. 83 – 95; Pan, B., Granka, L.A., Hembrooke, H.A., Feusner, M.,K., Gay, G.K., Newman, J.K., (2004) – The Determinants of Web Page Viewing Behavior: An Eye-Tracking Study in Proceedings of Eye-Tracking Research

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Investigation Influence of Store Type on Emotional State of Consumer in the Urban Purchase

., Swithenby, S., 2004. Salience and Choice: Neural Correlates of Shopping Decisions. Psychology & Marketing , 21(4), p.247-261. [5] Andreassi, J., 2007. Psychophysiology: Human Behavior And Physiological Response. In Psychophysiology: Human Behaviour & Physiology Response , Lawrence Erlbaum. [6] Areni, C. S., Kim, D., 1993. The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store . ACR North American Advances. [7] Babin, B. J., Hardesty, D. M., Suter, T.A., 2003. Color and Shopping Intentions: The

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What Do Managers Think About the Success Potential of CRM Campaigns?

of commercial orientation towards company giving in European nations. International Marketing Review, 15(6): 458–475. Brink, D. V. D, Odekerken-Schroder, G., Pauwels, P. (2006) The effect of strategic and tactical CRM on consumers’ brand loyalty. Journal of Consumer Marketing, 23: 15-25. Broon, P. S., Vrioni, A. B. (2001) Corporate social responsibility and CRM: an overview. International Journal of Advertising, 20: 207-222. Drumwright, M. E. (1996) Company Advertising with a social Dimension: The Role of Non-economic Criteria. American Marketing

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Attitudes Towards the Use of Social Media as a Tool for Marketing

Chinese consumers’ viral marketing attitudes, eWOM motives and behaviour. International Journal of Internet Marketing and Advertising, 8(2), 102-124.

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The Influence of Marketing Communication on the Consumer’s Buyer Behavior – A Relationship Marketing Approach

of Relational Benefits and Relationship Quality, Journal of Services Research, Vol. 4. Kotler, Ph., Kartajaya, H., Setiawan, I., (2010) From Products to Customers to the Human Spirit. Marketing 3.0., John Wiley & Sons, New Jersey. Kuhn T., (2008), Structura revoluțiilor științifice, Editura Humanitas. Oliver, R.L., (1997), Satisafaction: A Behavioral Perspective on the Consumer, New York: Irwin/McGraw-Hill. Oliver, R.L., (1999), Whence Consumer Loyalty?, Journal of Marketing, Vol. 63, No. 4

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Culture-Laden Imports: International Market Entry and Cultural Taboos

political preferences from the 1970 s to 2010, Politics and Society , 42 (2), pp. 166–193. Fahy, J., Smart, D., Pride, W., Ferrell, O. C. (1995), Advertising Sensitive Products, International Journal of Advertising , 14 (3), pp. 231–243. Hofstede, G. (1980), Culture’s Consequences: International Differences in Work Related Values , Sage, Beverly Hills, CA. Hofstede, G. (2001), Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Cultures , Sage, Thousand Oaks, CA. Johanson, J., Vahlne, J. E. (1977), The

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Culture-Based Rejection of Taboo-Infringing Imports

-owned enterprises: recognizing and leveraging unique strengths, Family Business Review , No. 17 (1), pp. 61–70. Fahy, J., Smart, D., Pride, W., Ferrell, O. C. (1995), Advertising sensitive products, International Journal of Advertising , No. 14 (3), pp. 231–243. Hofstede, G. (1980), Culture’s consequences: international differences in work related values , Sage, Beverly Hills. Hofstede, G. (1991), Cultures and organizations: software of the mind , McGraw-Hill, London. Hofstede, G. (2001), Culture’s consequences: comparing values, behaviors

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The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase Intentions

,” Journal of Marketing , Vol. 74, No. 6, 1-17. 14. Phelps, J. & Hoy, M. (1996). “The A ad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing,” Psychology & Marketing, Vol. 13, No.1, 77-101 15. Shimp, T. & Gresham, L. (1985). “Attitude toward the Advertisement and Brand Attitudes: A Classical Conditioning Perspective,” Journal of Advertising, Vol. 14, No.1, 10-18. 16. Solomon, M.R. (2009). Consumer Behavior Buying, Having and Being (8 th ed). New Jersey, NJ: Pearson Education. 17. Spears, N., & Singh, S. N

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