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Hypothetical bias and framing effect in the valuation of private consumer goods

results of the study may have both theoretical and practical implications. First, this paper will supplement and broaden the existing knowledge of the determinants of the valuation of consumer goods, as well as improve current research methods for eliciting the market prices. As using the framing effect (especially, the positive attribute framing) is remarkably common in advertising messages and slogans, the research will also facilitate recommendations within marketing sciences. 2 Literature review The first behavioural effect relevant to my study is the

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What Do Managers Think About the Success Potential of CRM Campaigns?

of commercial orientation towards company giving in European nations. International Marketing Review, 15(6): 458–475. Brink, D. V. D, Odekerken-Schroder, G., Pauwels, P. (2006) The effect of strategic and tactical CRM on consumers’ brand loyalty. Journal of Consumer Marketing, 23: 15-25. Broon, P. S., Vrioni, A. B. (2001) Corporate social responsibility and CRM: an overview. International Journal of Advertising, 20: 207-222. Drumwright, M. E. (1996) Company Advertising with a social Dimension: The Role of Non-economic Criteria. American Marketing

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Keeps Working and Working and Working … The Long-Term Impact of Advertising

References Hanssens, Dominique. M.; Dekimpe, Marnik. G. (2012): “Short-term and Long-term Effects of Marketing Strategy,” in Handbook of Marketing Strategy, edited by V. Shankar and G. S. Carpenter, Edward-Elgar Publishing. Hu, Ye; Lodish, Leonard M.; Krieger, Abba M. (2007): “An Analysis of Real World TV Advertising Tests: A 15-Year Update,” Journal of Advertising Research, Vol. 47 (3), pp. 341 - 53.

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To Zap or Not to Zap: How to Insert the Brand in TV Commercials to Minimize Avoidance

References Pieters, R., M. Wedel and J. Zhang (2007), “Optimal feature advertising design under competitive clutter”, Management Science, 53 (11), 1,815 - 1,828. Siddarth, S. and A. Chattopadhyay (1998), “To zap or not to zap: a study of the determinants of channel switching during commercials”, Marketing Science, 17(2), 124 - 138. Tse, A. C. B. and R. P. W. Lee (2001), “Zapping behavior during commercial breaks”, Journal of Advertising Research, 41(3), 25-29. Wedel, M. and R. Pieters (2008), “A

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Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective

sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210-230. Doi: 10.1111/j.1083-6101.2007.00393.x Briggs, R., & Hollis, N. (1997). Advertising on the web: Is there response before click-through? Journal of Advertising Research, 37(2), 33- 45. Buami, E. K. (2014). Social networking site as platform for advertisement: Does it really work? International Journal of ICT and Management, 2(1), 40-47. Burgess, D. (2015). Online banner adverts: More than the final click. Journal of

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QR Code Based Marketing in India and Japan

(1), 69-102. DOI: 10.1108/09564231011025128. Mojsa, M., & Rettie, R. (2003). Attitudes to Internet Ad-vertising: A Cross-cultural Comparison. In Kingston Business School Paper Series. Retrieved October 15, 2012, from Mooij, M. (2011). Consumer behavior and culture: Conse-quences for global marketing and advertising. Thousand Oaks, CA: SAGE Publications. Okazaki, S., Li, H., & Hirose, M. (2012). Benchmarking the use of QR code in mobile promotion. Journal of Advertising Research, 52(1), 102-117. DOI: 10

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No Motion without Emotion: Getting Started with Hard Facts on a Soft Topic

References Dieckmann, A./ Groeppel-Klein, A./ Hupp, O./ Broeckelmann, P./ Walter, K. (2008): Beyond Verbal Scales: Measurement of Emotions in Advertising Effectiveness Research, in: Yearbook of Marketing and Consumer Research, Jg. 6, Nr. 4, S. 72 - 99. Izard, C. E. (2009): Emotion Theory and Research: Highlights, Unanswered Questions, and Emerging Issues, in: Annual Review of Psychology, Jg. 60, S. 1 - 25. Kroeber-Riel, W./ Gröppel-Klein, A. (2013): Konsumentenverhalten, 10. Aufl., München

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Tell Me Where You Are and I’ll Tell You What You Want: Using Location Data to Improve Marketing Decisions

References Bell, David R. (2014): “Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One,” New Harvest, Boston. Daurer, Stephan; Molitor, Dominik; Spann, Martin; Manchanda, Puneet (2015): “Consumer Search Behavior on the Mobile Internet: An Empirical Analysis (July 2015),” Ross School of Business, Paper No. 1275. Luo, Xueming; Andrews, Michelle; Fang, Zheng; Phang, Chee Wei (2014): “Mobile Targeting

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The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase Intentions

,” Journal of Marketing , Vol. 74, No. 6, 1-17. 14. Phelps, J. & Hoy, M. (1996). “The A ad-Ab-PI Relationship in Children: The Impact of Brand Familiarity and Measurement Timing,” Psychology & Marketing, Vol. 13, No.1, 77-101 15. Shimp, T. & Gresham, L. (1985). “Attitude toward the Advertisement and Brand Attitudes: A Classical Conditioning Perspective,” Journal of Advertising, Vol. 14, No.1, 10-18. 16. Solomon, M.R. (2009). Consumer Behavior Buying, Having and Being (8 th ed). New Jersey, NJ: Pearson Education. 17. Spears, N., & Singh, S. N

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When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

REFERENCES Aertsens, J., Verbeke, W., Mondelaers, K., & van Huylenbroeck, G. (2009). Personal determinants of organic food consumption: A review, British Food Journal , Vol. 111 (10), 1140–1167. DOI: 10.1108/00070700910992961. Ajzen, I. (1991). The theory of planned behavior, O rganizational Behavior and Human Decision Processes, 50(2), 179-211. DOI: 10.1016/0749-5978(91)90020-T. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting social behaviour . Englewood Cliffs, NJ: Prentice-Hall Alibabic, V., Jokic, S., Mujic

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