exploration in the theory of multidimensional screening. Econometrica 55 (2): 441-467.
Menezes, M. A. J.; I. S. Currim (1992). An approach for determination of warranty length. International Journal of Research in Marketing 9 (2): 177-195.
Moore, H. L. (1914). Economic cycles: their lLaw and cause. New York: Macmillan.
Nelson, P. (1974). Advertising as information. Journal of Political Economy 82 (4): 729-754.
Nevo, A. (2000). A practitioner’s guide to estimation of random-coefficients logit models of demand
BAIN J. S. (1951). Relation of Profit Rate to Industry Concentration: American Manufacturing 1936-1940. Quarterly Journal of Economics . 65(3), pp. 293-325.
BAIN, J. S. (1959), Industrial Organization . New York: Wiley BAKER, J. B., WOODWARD, P. A. (1998). Market Power and the Cross-industry Behaviour of Price around a Business Cycle Trough. Working Paper No. 221. Bureau of Economics. Federal Trade Commission.
BASANT, R., MORRIS, S. (2000). Competition Policy in India: Issues for a
Eva Daniela Cvik, Radka MacGregor Pelikánová and Michal Malý
Markets, From Not Only A Czech Perspectives. In: Kapounek, S., Krutilova V. (Eds.) 19th International Conference Enterprise And Competitive Environment (Ece) Brno. Procedia Social And Behavioral Sciences. 220, Pp. 85-94. Doi: 10.1016/J.Sbspro.2016.05.472
Czech Association Of Towns And Villages - Catv (2018a). Český Svaz Měst A Obcí - - S Ochranou Osobních Údajů Podle Nového Obecného Nařízení (Gdpr) By Mohla Pomoci Centra Společných Služeb. Retrieved From Http
results of the study may have both theoretical and practical implications. First, this paper will supplement and broaden the existing knowledge of the determinants of the valuation of consumer goods, as well as improve current research methods for eliciting the market prices. As using the framing effect (especially, the positive attribute framing) is remarkably common in advertising messages and slogans, the research will also facilitate recommendations within marketing sciences.
2 Literature review
The first behavioural effect relevant to my study is the
political preferences from the 1970 s to 2010, Politics and Society , 42 (2), pp. 166–193.
Fahy, J., Smart, D., Pride, W., Ferrell, O. C. (1995), Advertising Sensitive Products, International Journal of Advertising , 14 (3), pp. 231–243.
Hofstede, G. (1980), Culture’s Consequences: International Differences in Work Related Values , Sage, Beverly Hills, CA.
Hofstede, G. (2001), Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Cultures , Sage, Thousand Oaks, CA.
Johanson, J., Vahlne, J. E. (1977), The
-owned enterprises: recognizing and leveraging unique strengths, Family Business Review , No. 17 (1), pp. 61–70.
Fahy, J., Smart, D., Pride, W., Ferrell, O. C. (1995), Advertising sensitive products, International Journal of Advertising , No. 14 (3), pp. 231–243.
Hofstede, G. (1980), Culture’s consequences: international differences in work related values , Sage, Beverly Hills.
Hofstede, G. (1991), Cultures and organizations: software of the mind , McGraw-Hill, London.
Hofstede, G. (2001), Culture’s consequences: comparing values, behaviors
Risk: Risk Preference, Monetary Goals and Information Search. Personality and Individual Differences, 18(6), 771-782.
Moisa, S., Fruja, I., Elena Pet, E. et al. (2010). A comparative study on the effectiveness of advertising leaflets for kaufland stores in timisoara. Agricultural Management, 12(2), 1-10.
Nagyová, Ľ., Stávková, J,. Tonkovičová, Z. (2008). Selected characteristics of slovak consumers purchasing behaviour. In Acta universitatis agriculturae et silviculturae mendelianae brunensis. Sborník Mendelovy zemědělské a lesnické univerzity v Brně, 56
-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions, Journal of Marketing, Vol. 62, pp. 46–59
Ha-Brookshire J.E., Norum P.S., 2011, Willingness to pay for socially responsible products: case of cotton apparel, Journal of Consumer Marketing, Vol. 28, No. 5, pp. 344–353
Hair J.F., Black W.C., Rabin B.J., Anderson R.E., 2009, Multivariate Data Analysis (7 th ed.), Englewood Clifs, NJ: Prentice Hall
Holbrook M.B., 1994, Te nature of customer value: an axiology of services in the consumption experience, in: R.T. Rust, and
’ behavior in the process of buying PL products of distributive networks in Poland. Consumers’ decision-making processes are way more complicated than any single construct could possibly and clearly explain [Weib, 2015, p. 203].
First of all, there are important biological and behavioral differences between the 2 genders [ Regitz-Zagrosek, 2012 , p. 596]. In the marketing literature, researchers have examined gender differences in different streams of research, such as message processing, price promotions, impulse purchases, advertising, and attitudes toward shopping