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Quantifying the Economic Value of Warranties: A Survey

exploration in the theory of multidimensional screening. Econometrica 55 (2): 441-467. Menezes, M. A. J.; I. S. Currim (1992). An approach for determination of warranty length. International Journal of Research in Marketing 9 (2): 177-195. Moore, H. L. (1914). Economic cycles: their lLaw and cause. New York: Macmillan. Nelson, P. (1974). Advertising as information. Journal of Political Economy 82 (4): 729-754. Nevo, A. (2000). A practitioner’s guide to estimation of random-coefficients logit models of demand

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Structure, Conduct and Performance of Indian Banking Sector

References BAIN J. S. (1951). Relation of Profit Rate to Industry Concentration: American Manufacturing 1936-1940. Quarterly Journal of Economics . 65(3), pp. 293-325. BAIN, J. S. (1959), Industrial Organization . New York: Wiley BAKER, J. B., WOODWARD, P. A. (1998). Market Power and the Cross-industry Behaviour of Price around a Business Cycle Trough. Working Paper No. 221. Bureau of Economics. Federal Trade Commission. BASANT, R., MORRIS, S. (2000). Competition Policy in India: Issues for a

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Selected Issues from the Dark Side of the General Data Protection Regulation

Markets, From Not Only A Czech Perspectives. In: Kapounek, S., Krutilova V. (Eds.) 19th International Conference Enterprise And Competitive Environment (Ece) Brno. Procedia Social And Behavioral Sciences. 220, Pp. 85-94. Doi: 10.1016/J.Sbspro.2016.05.472 Czech Association Of Towns And Villages - Catv (2018a). Český Svaz Měst A Obcí - - S Ochranou Osobních Údajů Podle Nového Obecného Nařízení (Gdpr) By Mohla Pomoci Centra Společných Služeb. Retrieved From Http

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Hypothetical bias and framing effect in the valuation of private consumer goods

results of the study may have both theoretical and practical implications. First, this paper will supplement and broaden the existing knowledge of the determinants of the valuation of consumer goods, as well as improve current research methods for eliciting the market prices. As using the framing effect (especially, the positive attribute framing) is remarkably common in advertising messages and slogans, the research will also facilitate recommendations within marketing sciences. 2 Literature review The first behavioural effect relevant to my study is the

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Culture-Laden Imports: International Market Entry and Cultural Taboos

political preferences from the 1970 s to 2010, Politics and Society , 42 (2), pp. 166–193. Fahy, J., Smart, D., Pride, W., Ferrell, O. C. (1995), Advertising Sensitive Products, International Journal of Advertising , 14 (3), pp. 231–243. Hofstede, G. (1980), Culture’s Consequences: International Differences in Work Related Values , Sage, Beverly Hills, CA. Hofstede, G. (2001), Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Cultures , Sage, Thousand Oaks, CA. Johanson, J., Vahlne, J. E. (1977), The

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Culture-Based Rejection of Taboo-Infringing Imports

-owned enterprises: recognizing and leveraging unique strengths, Family Business Review , No. 17 (1), pp. 61–70. Fahy, J., Smart, D., Pride, W., Ferrell, O. C. (1995), Advertising sensitive products, International Journal of Advertising , No. 14 (3), pp. 231–243. Hofstede, G. (1980), Culture’s consequences: international differences in work related values , Sage, Beverly Hills. Hofstede, G. (1991), Cultures and organizations: software of the mind , McGraw-Hill, London. Hofstede, G. (2001), Culture’s consequences: comparing values, behaviors

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Gender Differences and Consumer Behavior of Millennials

within internet advertising”. Journal of Interactive Advertising, Vol. 10, No. 1 (Fall, 2009), pp. 61-76 © 2010 American Academy of Advertising, ISSN15252019 MELNYK, VALENTYNA, VAN OSSELAER, M. J. STIJN, BIJMOLT, H. A. TAMMO (2009), “Are Women More Loyal Customers Than Men? Gender Differences in Loyalty to Firms and Individual Service Providers”. Journal of Marketing, July 2009, Vol. 73, No. 4, pp. 82-96 MILLER, RICHARD, WASHINGTON, KELLY (2012), “Millennial Consumers”. In: Consumer Behavior 2012, Chapter 49, [e-book]: Richard K. Miller

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Influence of segmentation factors on leaflet distribution

Risk: Risk Preference, Monetary Goals and Information Search. Personality and Individual Differences, 18(6), 771-782. Moisa, S., Fruja, I., Elena Pet, E. et al. (2010). A comparative study on the effectiveness of advertising leaflets for kaufland stores in timisoara. Agricultural Management, 12(2), 1-10. Nagyová, Ľ., Stávková, J,. Tonkovičová, Z. (2008). Selected characteristics of slovak consumers purchasing behaviour. In Acta universitatis agriculturae et silviculturae mendelianae brunensis. Sborník Mendelovy zemědělské a lesnické univerzity v Brně, 56

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The Efects of Corporate Social Responsibility Initiatives and Price Premiums on Polish Consumers' Responses: An Experimental Study

-comparison advertising on buyers’ perceptions of acquisition value, transaction value, and behavioral intentions, Journal of Marketing, Vol. 62, pp. 46–59 Ha-Brookshire J.E., Norum P.S., 2011, Willingness to pay for socially responsible products: case of cotton apparel, Journal of Consumer Marketing, Vol. 28, No. 5, pp. 344–353 Hair J.F., Black W.C., Rabin B.J., Anderson R.E., 2009, Multivariate Data Analysis (7 th ed.), Englewood Clifs, NJ: Prentice Hall Holbrook M.B., 1994, Te nature of customer value: an axiology of services in the consumption experience, in: R.T. Rust, and

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Explicit and Implicit Factors That Determine Private Labels’ Possible Purchase: Eyetracking and EEG Research

behavior in the process of buying PL products of distributive networks in Poland. Consumers’ decision-making processes are way more complicated than any single construct could possibly and clearly explain [Weib, 2015, p. 203]. First of all, there are important biological and behavioral differences between the 2 genders [ Regitz-Zagrosek, 2012 , p. 596]. In the marketing literature, researchers have examined gender differences in different streams of research, such as message processing, price promotions, impulse purchases, advertising, and attitudes toward shopping

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