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Emotional or Rational? The Determination of the Influence of Advertising Appeal on Advertising Effectiveness

Different Flavors You Never Know What Behavior You're Going to Get. Advances in Consumer Research. Association for Consumer Research (U. S.), 37 , 24-27. Chang, W. Y., and Chang, I. Y., 2014. The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry. Sustainability, 6 (12), 9205-9217. doi: 10.3390/su6129205 Davies, M., 1993. Developing Combinations of Message Appeals for Campaign Management. European Journal of Marketing, 27 (1), 45-63. doi: 10.1108/03090569310024558 Dong-Jenn, Y., Chen-Yin, L., Hsiung

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Fees for Advertisements in Public Space Incurred by a Given Bank Brand in Poland

. 236-247. MIKOLAJCZAK-DEGRAUWE K., BRENGMAN M., 2014, The Influence of Advertising on Compulsive Buying - The Role of Persuasion Knowledge, Journal of Behavioral Addictions 3(1), pp. 65-73. NEUNER, M., RAAB, G., REISCH, L. A., 2005, Compulsive Buying in Maturing Consumer Societies: An Empirical Re-inquiry, Journal of Economic Psychology, 26(4), pp. 509-522. Outdoor Advertising Control Practices in Australia, Europe and Japan, 2011, FHWA International Technology Scanning Program, United States. PŁUCIENNIK

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Fees For Advertisements In The Right-Of-Ways Of Public Roads Incurred By A Given Bank Brand In Poland

Advertising For Business Markets, Industrial Marketing Management, 35, (2006), pp. 236-247. M ikolajczak -D egrauwe K., B rengman M., 2014. The influence of advertising on compulsive buying – The role of persuasion knowledge, Journal of Behavioral Addictions 3(1), pp. 65–73 (2014). N euner , M., R aab , G., R eisch , L. A., 2005, Compulsive buying in maturing consumer societies: An empirical re-inquiry. Journal of Economic Psychology, 26(4), pp. 509–522. R osewarne L., 2005, The men's gallery: Outdoor advertising and public space: Gender, fear

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A Benefit-Based Approach for Increasing the Effectiveness of Promotions

(3), pp.31-35+46. Van Trijp, H., Hoyer, W., Inman, J., 1996. Why Switch? Product Category: Level Explanations for True Variety-Seeking Behavior. Journal of Marketing Research , 33(3), pp.281-292. Ward, J., Hill, R., 1991. Designing Effective Promotional Games: Opportunities and Problems. Journal of Advertising , 20(3), pp.69-81. Wansink, B., Kent, R., Hoch, S., 1998. An Anchoring and Adjustment Model of Purchase Quantity Decisions. Journal of Marketing Research, 35(1), pp.71-81. Wetzels, M., Odekerken

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Consumer-Oriented Sales Promotion of Organic Food in Slovakia and the Czech Republic

. London: Prentice Hall. Dickieson, J., & Arkus, V. (2009). Factors that influence the purchase of organic food: A study of consumer behaviour in the UK: projekt. London: Cass Business School. Elzakker, B., & Eyhorn, F. (2010). Organic Business Guide. Germany : IFOAM. Guido, G. (2009). Behind Ethical Consumption: Purchasing Motives and Marketing Strategies for Organic Food Products, Non-GMOs, Bio-Fuels. Bern: Peter Lang AG International Academic Publishers. Guido, G. et al. (2010). The Role of Ethics and

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Consumers’ Attitudes Towards Cause-Related Marketing

(5-6), 583-610. DOI: Chang, C. T., 2008. To donate or not to donate? Product characteristics and framing effects of causerelated marketing on consumer purchase behavior. Psychology & Marketing, 25(12), 1089-1110.DOI: Cheron, E., Kohlbacher, F., and Kusuma, K., 2012. The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan. Journal of Consumer Marketing, 29(5), 357-368. DOI:

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Cognitive Neuroscience Tools in Economic Experiments Investigating the Decision Making Process

. Farb, N.A.S. (2013). Can neuroimaging inform economic theories of decision making? Neuroscience and Neuroeconomics, 2, 1-10. Fehr, E., Rangel, A. (2011). Neuroeconomic Foundations of Economic Choice - Recent Advances. Journal of Economic Perspectives, 25 (4), 3-30. Fellows, L.K. (2004). The Cognitive Neuroscience of Human Decision Making: A Review and Conceptual Framework. Behavioral and Cognitive Neuroscience Review, 3, 159-172. Ferrari, M., Quaresima, V. (2012). A brief review on the history of human functional

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Quantifying the Economic Value of Warranties: A Survey

exploration in the theory of multidimensional screening. Econometrica 55 (2): 441-467. Menezes, M. A. J.; I. S. Currim (1992). An approach for determination of warranty length. International Journal of Research in Marketing 9 (2): 177-195. Moore, H. L. (1914). Economic cycles: their lLaw and cause. New York: Macmillan. Nelson, P. (1974). Advertising as information. Journal of Political Economy 82 (4): 729-754. Nevo, A. (2000). A practitioner’s guide to estimation of random-coefficients logit models of demand

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Rules and Conditions for Placing Advertisements in Public Space Based on Examples of Selected Polish Cities

zyński M., O strowski M., 2011, Reklama w przestrzeni publicznej miasta (Advertisement in the Public Space of a City) , Przestrzeń i Forma (Space and Form), Vol. 16, pp. 213-228. S hinar D., 2007, Traffic Safety and Human Behavior , Amsterdam: Elsevier. S peirs S., W inmill A., K azi T., 2008, The Impact of Roadside Advertising on Driver Distraction: Final Report , Basingstoke, Hampshire, Endgland: WSP Development and Transportation. T heeuwes J., K ramer A.F., H ahn S., I rwin D.E., 1998, Our Eyes do not Always Go Where we Want them to

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Structure, Conduct and Performance of Indian Banking Sector

References BAIN J. S. (1951). Relation of Profit Rate to Industry Concentration: American Manufacturing 1936-1940. Quarterly Journal of Economics . 65(3), pp. 293-325. BAIN, J. S. (1959), Industrial Organization . New York: Wiley BAKER, J. B., WOODWARD, P. A. (1998). Market Power and the Cross-industry Behaviour of Price around a Business Cycle Trough. Working Paper No. 221. Bureau of Economics. Federal Trade Commission. BASANT, R., MORRIS, S. (2000). Competition Policy in India: Issues for a

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