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Necromarketing as Advertising Strategy in American Television

Public Health Campaigns. Health Education and Behavior, 27(5), 591-615. Wojciechowski L., & Shelton A. (2014). Necromarketing in Advertising. In BAJDAK, A. (ed.) Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach. Marketing Communications - Selected Issues. 205, 91-96. Wojciechowski L. (2010). Nekromarketing - niektoré aspekty jeho vymedzenia [in:] (KO)MÉDIÁ: sborník konferenčních příspěvků ze 4. ročníku mezinárodní konference, Zlín 21.-22.10.2009, UTB, Zlín.

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Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

, A., Social foundations of thought and action : a social cognitive theory. 1986, Englewood Cliffs, N.J.: Prentice-Hall. CAREY, S . 1993. Mass Media Violence and Aggressive Behavior. Criminal Justice Matters. 11 (1): 8-9. CHARLES K. ATKIN (1976), “Children’s Social Learning From Television Advertising: Research Evidence on Observational Modeling of Product Consumption”, in NA - Advances in Consumer Research Volume 03, eds. Beverlee B. Anderson, Cincinnati, OH : Association for Consumer Research, Pages: 513-519. FEIGENBAUM, H. B . (2001

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