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Aspects of anthropomorphism in food advertising

Bibliografie: Aaker, Jennifer L., Art. Dimensions of Brand Personality , in Rev. Journal of Marketing Research, nr. 34 (3) , American Marketing Association, 1997. Blackston, Max, Cap. Beyond Brand Personality: Building Brand Relationships , in Vol. Brand Equity and Advertising: Advertising‟s Role in Building Strong Brands, Editors D. A. Aaker & A. L. Biel, Lawrence Erlbaum Associates, Hillsdale, New Jersey, 1993. Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J., Art. Personification in Advertising. Using a Visual Metaphor to

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Cultural Pluralism and Epistemic Injustice

conflict with privatization and property rights. This value conflict is an example of when globalization means the domination of Western values at the expense of the values of weaker and more vulnerable communities and people (Shiva 2001, Commission 2002, Anderson 2015 ). Through the many ways that Western ideals are permeating the world through adverts, news media, and Hollywood films, globalization also implies a subtler form of cultural injustice. Here, the Western ideals of beauty, life style, and consumption are becoming global norms, which on the receiving side

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