Search Results

1 - 3 of 3 items :

  • behavioral advertising x
  • Digital Media and Communication x
Clear All
The Beautiful Stranger – Szekler Teenagers’ Role Models

References Berta, J. (2008). A szocializációs ágensek hatása a példaképválasztásra. Új Pedagógia Szemle 58(6–7): 64–78. Bush, A. J.–Martin, C. A.–Bush, V. D. (2004). Sports Celebrity Influence on the Behavioral Intentions of Generation Y. Journal of Advertising Research 44(1): 108–118. Crosswhite, J. J.–Wilde, K.–Vescio, J. A. (2003). The Relevance of Sporting Role Models in the Lives of Adolescent Girls. ACHPER Australia Healthy Lifestyles Journal 50(3–4): 31–36. Dubow, E. F.–Huesmann, L. R.–Greenwood, D. (2006). Media and Youth

Open access
Necromarketing as Advertising Strategy in American Television

Public Health Campaigns. Health Education and Behavior, 27(5), 591-615. Wojciechowski L., & Shelton A. (2014). Necromarketing in Advertising. In BAJDAK, A. (ed.) Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach. Marketing Communications - Selected Issues. 205, 91-96. Wojciechowski L. (2010). Nekromarketing - niektoré aspekty jeho vymedzenia [in:] (KO)MÉDIÁ: sborník konferenčních příspěvků ze 4. ročníku mezinárodní konference, Zlín 21.-22.10.2009, UTB, Zlín.

Open access
Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

, A., Social foundations of thought and action : a social cognitive theory. 1986, Englewood Cliffs, N.J.: Prentice-Hall. CAREY, S . 1993. Mass Media Violence and Aggressive Behavior. Criminal Justice Matters. 11 (1): 8-9. CHARLES K. ATKIN (1976), “Children’s Social Learning From Television Advertising: Research Evidence on Observational Modeling of Product Consumption”, in NA - Advances in Consumer Research Volume 03, eds. Beverlee B. Anderson, Cincinnati, OH : Association for Consumer Research, Pages: 513-519. FEIGENBAUM, H. B . (2001

Open access