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Necromarketing as Advertising Strategy in American Television

Public Health Campaigns. Health Education and Behavior, 27(5), 591-615. Wojciechowski L., & Shelton A. (2014). Necromarketing in Advertising. In BAJDAK, A. (ed.) Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach. Marketing Communications - Selected Issues. 205, 91-96. Wojciechowski L. (2010). Nekromarketing - niektoré aspekty jeho vymedzenia [in:] (KO)MÉDIÁ: sborník konferenčních příspěvků ze 4. ročníku mezinárodní konference, Zlín 21.-22.10.2009, UTB, Zlín.

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How Movies Influence Our Dietary Behaviour?

References Arnold, H. C. 2006. Product Placement during the Family Viewing Hour. Master’s Thesis. East Tennessee State University, Department of Communications, Professional Communication. Johnson City. Bachmann, T. 2009. Reklaamipsühholoogia. Tallinn: Kirjastus Ilo. Balasubramanian, S. K. 1994. ‘Beyond advertising and publicity: Hybrid messages and public policy issues’. - Journal of Advertising, 23, 4, 29-46. Barcus, F. E. 1980. ‘The nature of television advertising to children’. - E. L. Palmer

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Benefits and Barriers of a Social Marketing Campaign Based on the Example of the Child Helpline

REFERENCES Anonymous s.a. ‘Diffusion of Innovation Theory’. – Behavioral Change Models . http://sphweb.bumc.bu.edu/otlt/MPH-Modules/SB/BehavioralChangeTheories/BehavioralChangeTheories4.html (12 November 2018). Cohen, Don; Prusak, Laurence 2001. In Good Company: How Social Capital Makes Organizations Work . Boston: Harvard Business School Press. Fu, Qianhong 2004. Trust, Social Capital, and Organizational Effectiveness . MA thesis. Virginia Tech. Blacksburg. Kotler, Philip; Roberto, Ned; Lee, Nancy 1989. Social Marketing

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Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

, A., Social foundations of thought and action : a social cognitive theory. 1986, Englewood Cliffs, N.J.: Prentice-Hall. CAREY, S . 1993. Mass Media Violence and Aggressive Behavior. Criminal Justice Matters. 11 (1): 8-9. CHARLES K. ATKIN (1976), “Children’s Social Learning From Television Advertising: Research Evidence on Observational Modeling of Product Consumption”, in NA - Advances in Consumer Research Volume 03, eds. Beverlee B. Anderson, Cincinnati, OH : Association for Consumer Research, Pages: 513-519. FEIGENBAUM, H. B . (2001

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The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany

-80. Bethlehem, Jelke G. 2009. Applied Survey Methods: A Statistical Perspective. Chichester: John Wiley & Sons. Biel, Alexander L. 1993. ‘Converting Image into Equity’. - David A. Aaker, Alexander L. Biel (eds.), Brand Equity and Advertising: Advertising’s Role in Building Strong Brands. Hillsdale: Lawrence Erlbaum Associates, 67-82. Biernacki, Patrick; Waldorf, Dan 1981. ‘Snowball Sampling: Problems and Techniques of Chain Referral Sampling’. - Sociological Methods & Research 10, 2, 141-163. Bünsch, Nicola 2011. ‘Markenbildung

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