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A multidimensional analysis of spatial order in public spaces: a case study of the town Morąg, Poland

categories of spatial order (architectural, aesthetic, social, environmental, functional), their components and the applicable grading scale ( Table 1 ). Table 1 The analysed components of spatial order Dimensions of spatial order Components Architectural General proportions, urban design, planning, craftsmanship and style, additional features, green spaces Aesthetic Display of information, advertising and signs, facades, roofs, pavement and fencing, colour scheme, cleanliness Social Users, atmosphere, access to other public spaces, safety

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Climate change threats to a floral wedding: Threats of shifting phenology to the emerging South African wedding industry

, capability (infrastructure and means) and socio-economic realities ( Alam et al., 2017 ). Table 4 reflects the list of wedding venues in South Africa which as of June 2019 either mention or contain photographs of flowers on their website. Each of these should pay careful attention to the threats of climate change to their destination image. Table 4 List of Wedding Venues in South Africa which include florals in their written and/or visual online advertising Wedding venue Province Town Mentioned Flowers Flowers Visible African Vineyard Northern

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The Beautiful Stranger – Szekler Teenagers’ Role Models

References Berta, J. (2008). A szocializációs ágensek hatása a példaképválasztásra. Új Pedagógia Szemle 58(6–7): 64–78. Bush, A. J.–Martin, C. A.–Bush, V. D. (2004). Sports Celebrity Influence on the Behavioral Intentions of Generation Y. Journal of Advertising Research 44(1): 108–118. Crosswhite, J. J.–Wilde, K.–Vescio, J. A. (2003). The Relevance of Sporting Role Models in the Lives of Adolescent Girls. ACHPER Australia Healthy Lifestyles Journal 50(3–4): 31–36. Dubow, E. F.–Huesmann, L. R.–Greenwood, D. (2006). Media and Youth

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Aspects of anthropomorphism in food advertising

Bibliografie: Aaker, Jennifer L., Art. Dimensions of Brand Personality , in Rev. Journal of Marketing Research, nr. 34 (3) , American Marketing Association, 1997. Blackston, Max, Cap. Beyond Brand Personality: Building Brand Relationships , in Vol. Brand Equity and Advertising: Advertising‟s Role in Building Strong Brands, Editors D. A. Aaker & A. L. Biel, Lawrence Erlbaum Associates, Hillsdale, New Jersey, 1993. Delbaere, Marjorie; McQuarrie, Edward F.; Phillips, Barbara J., Art. Personification in Advertising. Using a Visual Metaphor to

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Necromarketing as Advertising Strategy in American Television

Public Health Campaigns. Health Education and Behavior, 27(5), 591-615. Wojciechowski L., & Shelton A. (2014). Necromarketing in Advertising. In BAJDAK, A. (ed.) Zeszyty Naukowe Uniwersytetu Ekonomicznego w Katowicach. Marketing Communications - Selected Issues. 205, 91-96. Wojciechowski L. (2010). Nekromarketing - niektoré aspekty jeho vymedzenia [in:] (KO)MÉDIÁ: sborník konferenčních příspěvků ze 4. ročníku mezinárodní konference, Zlín 21.-22.10.2009, UTB, Zlín.

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How Movies Influence Our Dietary Behaviour?

References Arnold, H. C. 2006. Product Placement during the Family Viewing Hour. Master’s Thesis. East Tennessee State University, Department of Communications, Professional Communication. Johnson City. Bachmann, T. 2009. Reklaamipsühholoogia. Tallinn: Kirjastus Ilo. Balasubramanian, S. K. 1994. ‘Beyond advertising and publicity: Hybrid messages and public policy issues’. - Journal of Advertising, 23, 4, 29-46. Barcus, F. E. 1980. ‘The nature of television advertising to children’. - E. L. Palmer

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Benefits and Barriers of a Social Marketing Campaign Based on the Example of the Child Helpline

REFERENCES Anonymous s.a. ‘Diffusion of Innovation Theory’. – Behavioral Change Models . (12 November 2018). Cohen, Don; Prusak, Laurence 2001. In Good Company: How Social Capital Makes Organizations Work . Boston: Harvard Business School Press. Fu, Qianhong 2004. Trust, Social Capital, and Organizational Effectiveness . MA thesis. Virginia Tech. Blacksburg. Kotler, Philip; Roberto, Ned; Lee, Nancy 1989. Social Marketing

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Visual advertisements: a tool for English language teaching?

:// JAKŠTIENE, S., SUSNIENE, D. & NARBUTAS, V. (2008). The Psychological Impact of Advertising on the Customer Behavior. Communications of the IBIM, 3, 50-55. KAIZEROVÁ, B. (2010). Využitie publicistických textov pri výučbe anglického jazyka. In: Zárubová, E. (ed.). (2010). Perspektívy výučby cudzích jazykov pre 21. storočie. Trnava: Univerzita

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Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

, A., Social foundations of thought and action : a social cognitive theory. 1986, Englewood Cliffs, N.J.: Prentice-Hall. CAREY, S . 1993. Mass Media Violence and Aggressive Behavior. Criminal Justice Matters. 11 (1): 8-9. CHARLES K. ATKIN (1976), “Children’s Social Learning From Television Advertising: Research Evidence on Observational Modeling of Product Consumption”, in NA - Advances in Consumer Research Volume 03, eds. Beverlee B. Anderson, Cincinnati, OH : Association for Consumer Research, Pages: 513-519. FEIGENBAUM, H. B . (2001

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The Branding Potential for the Digital Transmission of Live-Operas to the Cinema: An International Comparison of Estonia and Germany

-80. Bethlehem, Jelke G. 2009. Applied Survey Methods: A Statistical Perspective. Chichester: John Wiley & Sons. Biel, Alexander L. 1993. ‘Converting Image into Equity’. - David A. Aaker, Alexander L. Biel (eds.), Brand Equity and Advertising: Advertising’s Role in Building Strong Brands. Hillsdale: Lawrence Erlbaum Associates, 67-82. Biernacki, Patrick; Waldorf, Dan 1981. ‘Snowball Sampling: Problems and Techniques of Chain Referral Sampling’. - Sociological Methods & Research 10, 2, 141-163. Bünsch, Nicola 2011. ‘Markenbildung

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