Search Results

1 - 3 of 3 items :

  • behavioral advertising x
  • Project Management x
Clear All
The Effects of B2C Interaction on Customer Loyalty

. Labarbera P.A. 2001 Consumer behavior in web-based commerce: An empirical study International Journal of Electronic Commerce 6 2 115 138 Kuehn, A.A. (1962). Consumer brand choice as a learning process. Journal of Advertising Research, 2(4), 10–17. Kuehn A.A. 1962 Consumer brand choice as a learning process Journal of Advertising Research 2 4 10 17 Lee, J. (2017). The assessment tool for user perceived interactivity from ACG website interactivity on imagination. Communications in Computer and Information Science, 713, 57–65. 10.1007/978-3-319-58750-9_8 Lee J. 2017 The

Open access
Digitizing Dunhuang Cultural Heritage: A User Evaluation of Mogao Cave Panorama Digital Library

for the Web presence of local heritage, on the aspects of usability, content, aesthetics, and Web 2.0 services. Together with interviews with local study librarians, their findings suggest that, among other things, researchers and practitioners should continue developing knowledge of users’ expectations and information seeking behaviors, which can inform decision making on preservation practice, strategy, and policies ( Smith & Rowley, 2012 ). In their framework of “information representation design,” Abbas et al. (2016) also argued that, in the spirit of user

Open access
Twitter Users’ Privacy Concerns: What do Their Accounts’ First Names Tell Us?

objectives of market segmentation is to figure out the preferences of the users in order to provide a more personalized service without the need of conducting direct dialogues. If the segmentation is made properly, the company will reduce the cost of targeted advertising, offer more personalized service, and potentially increase its revenues. For example, previous work has shown that gender plays an important role in the purchase decision-making. Van Aswegen explains that shopping behavior in men and women is highly affected by their considerations, concerns, perspectives

Open access