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The Study Of Properties Of The Word Of Mouth Marketing Using Cellular Automata

word-of mouth, Management Science, 30 , 12, 1984, 1389 [11] Brown J. J., Reingen P. H., Social Ties and Word-of-Mouth Referral Behavior, Journal of Consumer Research, 14 , 1987, 350 - 362. [12] Hennig-Thurau, T., Walsh, G., Electronic word-of-mouth: motives for and consequences of reading consumer articulations on the Internet, International Journal of Electronic Commerce, 8 , 2, Winter, 2004, 51-74. [13] Steffes E. M., Burgee L. E., Social ties and online word of mouth, Internet Research, 19 , 1, 2009, 42

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