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Michael Levens

Relationship between Normative Beliefs and Willingness-to-Pay for Organic and Local Products. Journal of Marketing Theory and Practice, 23(1), 94-106. doi: Bougherara, D. & Combris, P. (2009). Eco-labelled Food Products: What are Consumers Paying for? European Review of Agricultural Economics, 36(3), 321-341. Carson, R. and Mitchell R. (1993). The Issue of Scope in Contingent Valuation Studies. American Journal of Agricultural Economics, 75(12), 1263

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Pavol Durana, Jana Kliestikova and Maria Kovacova

., Kliestikova, J., & Krizanova, A. (2018). Consumer perception of private label products: An empirical research. Journal of Competitiveness , 10(3), 149-163. Valle, M. A., Lavin, J. F., Magner, N. S., & Geldes, C. E. (2017). Influence of contextual information and past prices on the willingness to pay and expected qualityevaluations. Journal of Consumer Behaviour , 16(2), 130-144. Zhu, Y., & Chen, H. P. (2017). A tale of two brands: The joint effect of manufacturer and retailer brands on consumers' product evaluation. Journal of Brand Management , 24(2), 284-306.