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John Zhang, Ming Fan, Bin Gu, Vijay Mookerjee, Bin Zhang and J. Leon Zhao

, nearly everyone is using social media to record their life and thoughts. Therefore, what they think is recorded on the Internet. Seemingly, individuals are less sensitive about privacy. I have undertaken previous research on this topic and found empirical evidence. People tend to be more open and more willing to talk about their private preferences on social media than in the real world. Individuals tend to share their lives and opinions about products online, which provides us with many opportunities to analyze such content. In general, content analysis in IS

Open access

Tingting Jiang, Jiaqi Yang, Cong Yu and Yunxin Sang

without advertisements. But advertisements had little influence on mobile users’ browsing behavior ( Djamasbi, Hall-Phillips, & Yang, 2013 ). Online learning users also behaved differently when using different types of devices. Interesting results have been engendered from laboratory-based experiments. Learners prefer learning MOOCs on desktops because they encountered more difficulties in learning mobile MOOCs ( Dalipi, Imran, Idrizi, & Aliu, 2017 ). In contrast, users using tablets showed stronger willingness to learn than those using desktops ( Sung & Mayer, 2013