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Ileana Gavrilescu


The present article seek to continue last year’s research by improving upon the subjects of current business models pertaining to personal mobility by way of electric automobiles, the efficiency of said models and by eventually developing a propitious business model, tailored to specificities of this domain. While the proposed topic is circumscribed within the general preoccupation with the rehabilitation of the natural environment through a better use of renewable energy, our fascination stems from the fact that personal mobility with the use of electric vehicles is one of the most dynamic and interesting social, economic and cultural worldwide phenomenon of the last decade. This topic has been broached, under different titles, by a number of researchers. After a significant amount of research on the subject, we realised that the importance of some of the thematic problem’s determining factors has not been sufficiently emphasised neither in the theoretical findings of the most current research nor has it been sufficiently considered and practiced by the industry’s ”principal players” - the entrepreneurs and the managers. The satisfaction associated with this newly formed revelation as well as the confidence to further pursue this line of inquiry have been significantly marked by the realisation that the same concerns have already been touched upon by authors such as Christian Lerch, Fabian Kley, David Dallinger, Thomas Budde Christensen, Peter Wells, Liana Cipcigan. Any analysis of the subject matter is further complicated by the current economic turbulence. Therefore, this article aims to provide not only a nuanced understanding and a clear, exact and correct interpretation of some of the most important “factors/variables” involved but also reconsider the significance of said “factors/variables” within the context of the proposed research theme, so that based on the results of our research we might define a epistemologically useful yet practical concept. In any case, the present articles seeks to provoke further analysis and debate over the conjectural nature of innovative business models applicable to the electrical car mobility field.