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Reputation Management for Scientific Organisations — Framework Development and Exemplification

. Corporate Communications, 6(1), 24-30. 28. Gray, E.R. (1986). Managing the Corporate Image. Westport: Quorum. 29. Gray, E.R.; Balmer, J.M.R. (1998). Managing corporate image and corporate reputation, Long Range Planning, 31(5), 695-702. 30. Grochla, E. (1972). Unternehmensorganisation, Neue Ansätze und Konzeptionen. Reinbek: Rowohlt Verlag. 31. Grunig, J.E.; Hung, C.F. (2002). The effect of relationships on reputation and reputation on relationships: A cognitive, behavioural study. Paper presented at the PRSA

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