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Mariusz E. Sokołowicz and Ihor Lishchynskyy
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Dragutin Vurnek, Andrea Bengez and Matej Perkov
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Antonio Mihi-Ramírez, Yolanda García Rodríguez and Dominik Metelski
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Mikołaj Herbst, Paweł Kaczmarczyk and Piotr Wójcik
1 Introduction The goal of this paper is to better understand the drivers of interregional migration of well-educated individuals. Human capital is commonly considered as an important factor of economic growth. Economic theory assumes that human capital affects growth by influencing labour productivity ( Lucas 1988 ) and by determining the ability of the economy to innovate ( Nelson and Phelps 1966 ). Numerous empirical research studies have confirmed the positive effect of human capital stock and its quality on growth rates at both country and regional level
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Territorial Marketing as a Method of Reduction of Outward Migration
The study considers problems of outward migration of the young population in regard to measures which should be taken by local governments in order to decrease this phenomenon. The author recommends here territorial marketing measures which may effectively restrain unfavorable tendencies. The study presents interesting example of marketing programme aimed at convincing young residents of Łódź not to leave cityafter graduation and to bind their future professional life with the place where they are studying and learning.
The programme has been directed to acquire new students who in future may contribute to the increase of town's attractiveness and development. The first results of evaluation of the programme conducted in 2009 proved that the initiative has been well perceived and was quite popular. Whereas only its further development and stages that will follow will present the answer about its effectiveness.