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Imran Anwar Mir

Interactivity on Web Site Preference and Memory: Role of Personal Motivation. In: Journal of Computer Mediated Communication, 10(1), http://jcmc.indiana.edu/vol10/issue1/chung.html. Churchill, G. A. Jr. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64-73. Doi: 10.2307/3150876 Clark, L. A., & Watson, D. (1995). Constructing validity: Basic issues in objective scale development.Psychological Assessment, 7(3), 309-319. Doi: http://dx.doi.org/10

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Marco Ginanneschi and Pietro Piu

, F., Woisetschlager, D., and Blut, M., 2008. Consumer ethnocentrism in the German market. International Marketing Review, 25 (1), 7-32. http://dx.doi.org/10.1108/02651330810851863 Fageda, X., 2014a. An empirical assessment of the merger between Iberia, Clickair and Vueling. Cuadernos Económicos del ICE, 88 , 77-95. https://goo.gl/dq4J3M . Fageda, X., 2014b. What Hurts the Dominant Airline at Hub Airports? Transportation Research Part E, Logistics and Transportation Review, 70 (1), 177-189. http://dx.doi.org/10.1016/j.tre.2014.07.002 Geller