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Agnieszka Izabela Baruk

Bibliography 1. Abdi, H., Williams, L.J., (2010). Principal component analysis. Wiley Interdisciplinary Reviews: Computational Statistics , vol. 2, iss. 4, pp. 433–459. 2. Bakanauskiene, I., Žalpyte, L., Vaikasiene, J., (2014). Employer’s Attractiveness: Employees’ Expectations vs. Reality in Lithuania. Human Resources Management and Ergonomics , vol. 1, no. 8, pp. 6–20. 3. Baruk, A., (2016). Postrzeganie uczelni jako pracodawcy przez młodych potencjalnych pracowników. Marketing Instytucji Naukowych i Badawczych , no. 3. 4. Baruk, A

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Agnieszka Izabela Baruk and Anna Goliszek

Eastern private business schools. International Strategic Management Review, vol. 2, no. 1, pp. 1-8. 4. Bakanauskiene, I., Bendaraviciene R., Bucinskaite I. (2016). Employer's attractiveness: generation Y employment expectations in Lithuania. Human Resources Managemetn & Ergonomics, vol. 1, pp. 6-22. 5. Balmer, J.M.T., Gayser, S.A. (2006). Corporate marketing integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation. European Journal of Marketing, vol. 40, no. 7/8, pp. 730

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Agnieszka Izabela Baruk

perceptions of a preferred employer: a study identifying determinants of employer branding. The IUP Journal of Brand Management , vol. 8, no. 3, pp. 25–46. 4. Bakanauskiene, I., Bendaravièiene, R., Buèinskaite, I. (2016). Employer’s Attractiveness: Generation Y Employment Expectations In Lithuania. Human Resources Management & Ergonomics , vol. X, no. 1, pp. 6–22. 5. Baruk, A. (2017). Polska uczelnia jako (nie) atrakcyjny potencjalny pracodawca. Marketing Instytucji Naukowych i Badawczych , vol. 26, iss. 4, pp. 101–116. 6. Baruk, A. Goliszek (2018

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Agnieszka Izabela Baruk and Anna Goliszek

Journal of Brand Management, vol. 8, no. 3, pp. 25–46. 4. Bains, G. (2015). Empirical Evidence on Employer Branding and Its Impact on the Formation of Psychological Contract. The Journal of Indian Management & Strategy, vol. 20, no. 2, pp. 28–35. 5. Bakanauskiene, I., Bendaravièiene, R., Barkauske, L. (2017). Features of Employer Attractiveness on Lithuanian Business Organizations: Employees’ Perceptions. Management of Organizations: Systematic Research, vol. 77, iss. 1, pp. 7–23. 6. Chluska J., Szczepaniak W., Nowe wyzwania zarządzania strategicznego