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Teresa Łoś-Nowak

: Wydawnictwo Antyk. Muszyński, J (2001). Megatrends and Politics. Wrocław: ATLA 2. Nakonieczna, J. (2005). Different World is Possible. In: Kuźniar, R. ed. International Order at the Beginning of 21st Century. Warszawa: Wydawnictwo Uniwersytetu Warszawskiego. Niemiec, M. (2008). Interregional and Regional Flows of Direct Foreign Investments. In: Jędrzejczak-Kuliniak, K., Kwieciński, L., Michalski, B. & Stadtmuller, E. eds. Regionalisation in International Relations. Toruń: Adam Marszałek, p. 128, p. 146. Panas, E. (2013). Soft Power of

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Julia Roll and Sven-Ove Horst

Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility’. - Foreign Direct Investment Inflows into the South East European Media Market: Towards a Hybrid Business Model. Cham: Springer International, 5-66. Weinacht, Stefan 2015. ‘Marketing Communication of Media Brands: A Literature Review’. - Gabriele Siegert, Kati Förster, Sylvia M. Chan-Olmsted, Mart Ots (eds.), Handbook of Media Branding. Cham: Springer International, 231-249. Wirtz, Bernd W.; Pelz, Richard; Ullrich, Sebastian 2011. ‘Marketing