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David Havíř

, P. (2011). Customer experience: are we measuring the right things? International Journal of Market Research, 53(6), 771. https://doi.org/10.2501/ijmr-53-6-771-792 McColl-Kennedy, J. R., Gustafsson, A., Jaakkola, E., Klaus, P., Radnor, Z. J., Perks, H., & Friman, M. (2015).Fresh perspectives on customer experience. The Journal of Services Marketing, 29(6/7), 430-435. https://doi.org/10.1108/jsm-01-2015-0054 McColl-Kennedy, J. R., Vargo, S. L., Dagger, T. S., Sweeney, J. C., & van Kasteren, Y. (2012). Health Care Customer Value