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Lidan Xia, Shengli Deng and Yirong Liu

face an urgent health problem, where other sources (e.g. doctors and health institutions, television, and radio) are available. In other words, the change of situation will affect other factors’ impact on intention to use the Internet for seeking health information. So we believe it is reasonable to introduce the factor of situation as a moderator to conduct our research model. As the TRA plays an important role in cognitive behavioral research, and the TAM has also been confirmed to be effective in explaining users’ informationseeking behaviors, we use the