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.), Global Neorealism: The Transnational History of a Film Style . Jackson: University Press of Mississippi, 52–67. Cornis-Pope, Marcel 2012. ‘Local and Global Frames in Recent Eastern European Literatures: Postcommunism, Postmodernism, and Postcoloniality’. – Journal of Postcolonial Writing 48, 2, 143–154. Currie, Mark 1998. Postmodern Narrative Theory . Hampshire, New York: Palgrave. Delanty, Gerard 2009. The Cosmopolitan Imagination: The Renewal of Critical Social Theory . Cambridge: Cambridge University Press. Eades, Caroline 2012. ‘Another “Cinéma de Papa” for

REFERENCES Aaker, David A.; Joachimsthaler, Erich 2000. Brand Leadership. New York: Simon and Schuster. American Marketing Association 2019. Definitions of Marketing . https://www.ama.org/the-definition-of-marketing-what-is-marketing/ (10 December 2019). Chan-Olmsted, Sylvia 2011. ’Media branding in a changing world: Challenges and opportunities 2.0.’ – The International Journal on Media Management , 13 ,1, 3–19. EFI 2018. ’Konsulideeritud Majandusaasta Aruanne 2017’. – Estonian Film Institute . http://filmi.ee/wordpress/wp-content/uploads/2018

’. - Tobacco Control, 11, 1, i81-i91. Mekemson, C.; Glik, D.; Titus, K.; Myerson, A.; Shaivitz, A.; Ang, A. 2004. ‘Tobacco use in popular movies during the past decade’. - Tobacco Control, 13, 4, 400-402. Mitchell, A. P. 2005. ‘Tivo blamed for massive increase in product placement in television shows’. - The Internet Patrol, December 14. http://www.theinternetpatrol.com/tivo-blamed-for-massive-increase-in-productplacement-in-television-shows/ (27 April 2012). Newell, J.; Salmon, C. T.; Chang, S. 2006. ‘The hidden history of product placement’. - Journal of Broadcasting

Media Economics, 13, 3, 187-200. Mansell, Robin 2014. ‘Power and Interests in Information and Communication Technologies and Development: Exogenous and Endogenous Discourses in Contention’. - Journal of International Development, 26, 1, 109-127. Moe, Hallvard 2008. ‘Public Services Online? Regulating Public Broadcasters’ Internet Services - A Comparative Analysis’. - Television and New Media, 9, 3, 220-238. Porter, Michael E. 1998. Competitive Strategy: Techniques for Analyzing Industries and Competitors. New York: Free Press. Quinn, Stephen 2005. ‘Convergence

ajalugu’. - Sirp, 13 August. http://www.sirp.ee/archive/1999/13.08.99/Muusik/muusik1-2.html (1 March 2017). Skantze, P. A. 2002. ‘Watching in Translation: Performance and the Reception of Surtitles’. - A Journal of the Performing Arts 7, 2, 26-30. Smith, Alistair 2013. ‘Ticketmaster Report: Theatre Audiences Getting Younger and More Experimental’. - The Stage, 26 September. https://www.thestage.co.uk/news/2013/ticketmaster-report-theatre-audiencesgetting-younger-experimental/ (1 March 2017). Sproles, George B. 1983. ‘Conceptualisation and Measurement of Optimal Consumer

.; Blakemore, Sarah-Jayne 2003. ‘An Interference Effect of Observed Biological Movement on Action’. – Current Biology 13, 6, 522–525. Lang, Peter J. 1980. ‘Behavioral Treatment and Bio-behavioral Assessment: Computer Applications’. – Joseph B. Sidowski, James Harding Johnson, Thomas Arthur Williams (eds.), Technology in Mental Health Care Delivery Systems . Norwood, NJ: Ablex, 119–l37. Lessiter, Jane; Freeman, Jonathan; Keogh, Edmund; Davidoff, Jules 2001. ‘A Cross-Media Presence Questionnaire: The ITC-Sense of Presence Inventory’. – Presence: Teleoperators and

-1018. Hatch, Mary Jo; Schultz, Majken 2003. ‘Bringing the Corporation into Corporate Branding’. - European Journal of Marketing 37, 7/8, 1041-1064. Horst, Sven-Ove; Järventie-Thesleff, Rita 2016. ‘Finding an Emergent Way through Transformational Change: A Narrative Approach to Strategy’. - Journal of Media Business Studies 13, 1, 3-21. Horst, Sven-Ove; Moisander, Johanna 2015. ‘Paradoxes of Strategic Renewal in Traditional Print-Oriented Media Firms’. - International Journal on Media Management 17, 3, 157-174. Järventie-Thesleff, Rita; Moisander, Johanna; Laine, Pikka

REFERENCES Anonymous 1967. ‘Filmitegijate töömailt’. – Sirp ja Vasar , 15 September. Attwood, Lynne 1993. ‘Women, Cinema and Society’. – Lynne Attwood (ed.), Red Women on the Silver Screen: Soviet Women and Cinema from the Beginning to the End of the Communist Era . London: Pandora Press, 19–124. Baraban, Elena 2007. ‘ The Fate of a Man by Sergei Bondarchuk and the Soviet Cinema of Trauma’. – The Slavic and East European Journal 51, 3, 514–534. Edgerton, Gary R. 2001. ‘Introduction: Television as Historian. A Different Kind of History Altogether’. – Gary

människa’. – Expressen , 7 July. Bergström, Lasse 1978. ‘Baltutlämningen’. – Expressen , 13 January. Björkman, Stig 1978. Nya bilder och dagsljus. Tio svenska regissörsporträtt . Stockholm: PAN/Norstedt. Brown, Andrew 2016. ‘PO Enquist: “An Upbringing Like Mine Marks You Like a Branding Iron”‘. – The Guardian , 30 July. https://www.theguardian.com/books/2016/jul/30/upbringing-like-mine-marks-you-like-brandingiron-per-olov-enquist-interview (8 July 2018). Buelens, Gert; Durrant, Sam; Eaglestone, Robert 2014. ‘Introduction’. – Gert Buelens, Sam Durrant, Robert

References Агапов, Борис 1959. ‘Новый человек на экране’. -Искусство кино 6, 21-30. Andrews, Tom 2012. ‘What Is Social Constructionism?’ - Grounded Theory Review 11, 1. http://groundedtheoryreview.com/2012/06/01/what-is-social-constructionism/ (11 October 2017). Anonymous 1962. ‘Filmitöötajate kongressilt’. - Sirp ja Vasar, 21 December. Anonymous 1983a. ‘Tõsielufilm ajapeeglis. Ringküsitlus’. - Teater. Muusika Kino 4, 25-33. Anonymous 1983b. ‘Filmikriitika preemiad’. - Sirp ja Vasar, 1 July. Ansip, Karol 2006. Ülevaade Eesti dokumentaalfilmi arengusuundadest