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Karpal Singh Dara Singh and Md. Aminul Islam

References Aaker, D.A. (1996), “Measuring brand equity across products and markets”, California Management Review, Vol. 38, No. 3, pp. 102-120. Aaker, D.A. (1991), Managing brand equity: Capitalizing on the value of a brand name. New York: Free Press. Abraham, M. (2001), “Top of mind awareness in industrial markets: Why you need to get and keep it!”. Retrieved March 18, 2012 from www.sticky-marketing.net/articles/top-of-mind.htm . Bhattacharya, C.B. and Sen, S. (2003), “Consumer-company identification: A framework for understanding

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Mathieu Barry and Adjnu Damar-Ladkoo

vision that captures the nation, available online at http://www.defimedia.info/news-sunday/magazine/item/28092-maurice-ile-durable-a-vision-that-captures-the-nation.html?tmpl=component&print=1 Silverman, G. (2001): The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth , New York: American Marketing Association. Anonymous. (2014), 5 Facts about Hybrid Cars, available online at http://www.mauritiuscarsales.com [Accessed on 13 July 2015]. Edmunds, D. (2013), What Are Hybrid Cars and How Do They

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Ismail Azman and Abd Razak Mohd Ridwan

unfairness by mandating fair procedures: The hidden words of a pay-for-performance plan . Human Resource Management Review 13: 41-57. Hair, J.F., Hult, G.T.M., Ringle, C.M., & Sarstedt, M., (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) . America: SAGE Publications, Inc. Henderson, R.I. (2006). Compensation Management in a Knowledge Based-World. New Jersey: Prentice-Hall. Henseler, J., & Chin, W.W. (2010). A comparison of approaches for the analysis of interaction effects between latent variables using partial least

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Andrea Kolková and Lucie Lenertová

. [11] Kim, Hong-Joong; Moon, Kyoung-Sook. (2011) Variable time-stepping hybrid finite difference methods for pricing binary options. Bulletin of the Korean Mathematical Society . Volume 48, Issue 2, 2011, pp.413-426, Publisher : The Korean Mathematical Society [12] Kolková, A. (2016) Bollinger Bands use technical analysis in the forex business. Aktuálne problémy podnikovej sféry 2016. In press. [13] Miyake, M, Inoue, H, Shi, J, & Shimokawa, T 2014, 'A Binary Option Pricing Based on Fuzziness', International Journal Of Information Technology & Decision

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Mihaela Herciu

), 231-242. Dahlsrud, A. (2008). How corporate social responsibility is defined: an analysis of 37 definitions, Corporate Social Responsibility and Environmental Management , vol. 15, no. 1, 1-13. Donaldson, L., and Davis, J.H. (1991), Stewardship Theory or Agency Theory: CEO Governance and Shareholder Returns, Australian Journal of Management , vol. 16 no. 1 49-64. Donaldson, T., and Preston, L.E. (1995). The stakeholder theory of the corporation: concepts, evidence, and implications, Academy of Management Review, Vol. 20, No. 1, 65

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Blanca Grama and Ramona Todericiu

., & Krishna, V. (2009). Meaningfulness, commitment, and engagement: The intersection of a deeper level of intrinsic motivation. Advances in Developing Human Resources, 11(2), 189-203. Fairlie, P. (2011a). Meaningful Work, Employee Engagement, and Other Key Employee Outcomes: Implications for Human Resource Development. Advances in Developing Human Resources, 13(4), 508-525. Gagné, M., & Deci, E. L. (2005). Self‐determination theory and work motivation. Journal of Organizational Behavior, 26(4), 331-362. Harpaz, I., & Fu, X

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Torsten J. Gerpott

://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6943418 (accessed December 13, 2016). Dorn, T. and Suessmair, A. (2016)*, “Is it really worth it? A test of pay-what-you-want pricing strategies in a German consumer behavior context”, Global Business and Economics Review , Vol. 18, pp. 82-100. Drevs, F. (2013)*, “The challenge of the unknown – The effect of pay-what-you-want on the market success of publicly subsidized films”, Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen , Vol. 36, pp. 255-270. El Harbi, S., Grolleau, G. and Bekir, I. (2014), “Substituting piracy with a pay

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Ján Dvorský, Martin Čepel, Gabriela Sopková and Anna Kotásková

. WIT Transactions on Ecology and the Environment, Vol. 181 , pp. 91-102. Conorto, R. et al. (2014). Analýza, monitor kvality podnikateľského prostredia v SR a konkurencie schopnosť ekonomiky . Bratislava: Centrum vzdelávania MPSVR SR. Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E. (2010). Multivariate data analysis. New Jersey: Upper Saddle River: Prentice Hall . ISBN-13: 978-0138132631. Ključnikov, A., Belás, J., Kozubíková, L., Paseková, P. (2016). The Entrepreneurial Perception of SME Business Environment Quality in the Czech Republic