Search Results

1 - 10 of 94 items :

  • Business Development, Change Management, Cooperation x
  • Business and Economics x
Clear All
Logistics and Supply Chain Management: An Overview

Journal of Operations & Production Management, DOI: 10.1108/IJOPM-05-2016-0258 Topps, J., Taylor, G., (2018), Managing the Retail Supply Chain: Merchandising Strategies that Increase Sales and Improve Profitability, Kogan Page Limited, London Waters, C.D.J., (2009), Supply chain management: An introduction to logistics (Vol. 2). New York: Palgrave Macmillan

Open access
Business Models Innovation for Sustainable Urban Mobility in Small and Medium-Sized European Cities

, D., & Sommer, M. (2007). Vehicle ownership and income growth, worldwide: 1960-2030. The Energy Journal , 28(4), 143-170. European Commission (2005). The Trans-European Transport Networks (TEN-T), 2005. European Commission (2017). European Urban Mobility, Policy context. Retrieved from . Frumkin, H. (2002). Urban Sprawl and Public Health. Public Health Reports , 117(3), 201–217. . Goodall, W

Open access
The Reasons of Lack of Polish Young Potential Employees’ Interest in Universities as Employers in the Context of Perception of People Working in These Organizations

multicultural context. Technological and Economic Development of Economy , vol. 25, iss. 3, pp. 519–541. 10. Gamble, J., Gilmore, A., McCartan-Quinn, D., Durkan, P. (2011), The Marketing concept in the 21st century: A review of how Marketing has been defined since the 1960s. The Marketing Review , vol. 11, no. 3, pp. 227–248. 11. Gilani, H., Cunningham, L. (2017), Employer branding and its influence on employee retention: A literature review. The Marketing Review , vol. 17, no. 2, pp. 239–256. 12. Horn, B., Huang, W., Comparison of Segmentation

Open access
Business, Government, Society and Science Interest in Co-Production by Relative Evaluation Using Google Trends

.acra.2014.05.005 8. European Commission (2016). State-Owned Enterprises in the EU: Lesson Learnt and Ways Forward in a Post-Crisis Context. Institutional Paper 031. Internet access: < >, [accessed May 7, 2019]. 9. Lindgren, S. (2010). YouTube Gunmen? Mapping Participatory Media Discourse on School Shooting Videos // Media, Culture & Society. Vol. 33, No. 1, pp. 1–14. doi: 10.1177/0163443710386527 10. Maas, B. (2019). Short-Term Forecasting of the US Unemployment Rate. MPRA Paper No

Open access
Exploring the Effect of Ambient Scent on Consumer Impulsive Buying Behaviour: Theoretical Insights

. (2016). The Power of Sensory Marketing in Advertising // Current Opinion in Psychology. Vol. 10, pp. 142–147. doi: 25. Laird, D. A. (1932). How the Consumer Estimates Quality by Subconscious Sensory Impressions: With Special Reference to the Role of Smell // Journal of Applied Psychology. Vol. 16, pp. 241–246. 26. Lam, S. Y. (2001). The Effects of Store Environment on Shopping Behaviors: A Critical Review. ACR North American Advances. Internet access: 27

Open access
Evaluation of the Marketing Communication of Scientific Units in the Context of Cooperation with the Sector of small and Medium Enterprises in Lodz Region

exploitation , (17.06.2017). 8. Koszałka, J. (2016). Model biznesowy w działalności badawczo-rozwojowej. Marketing Instytucji Naukowych i Badawczych , 3 (21), 43–78. 9. Kulczycki, E. (2016). Rola państwa w relacjach nauki z otoczeniem społeczno-gospodarczym , (09.05.2019). 10. Kuna-Marszałek, A., Lisowska, R. i Marszałek, J. (2013). Ocena istniejącego systemu współpracy i

Open access
Reasons of Polish young potential employees’ interest In a university as the employer vr perceiving its employees

, 1, pp. 1–13. 4. Baruk, A., Goliszek, A. (2018). Zmiany skojarzeń z uczelnią jako pracodawcą — opinie młodych polskich potencjalnych pracowników. Marketing Instytucji Naukowych i Badawczych , Vol. 28, Iss. 2, pp. 1–18. 5. Bhalla, G. (2016). Collaboration and Co-Creation: The Road to Creating Value. The Marketing Journal, Vol. May, (accessed on 10.07.2019). 6. Bombiak, E., Marciniuk-Kluska, A. (2019). Socially Responsible Human Resource Management as a

Open access
Principle Differences between B2B and B2C Marketing Communication Processes

// International Journal of Hospitality Management. Vol. 80, pp. 13–24. doi:10.1016/j.ijhm.2019.01.008. 17. Porcu, L., del Barrio-García, S., Kitchen, Ph. J. (2012). How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects // Comunicación y Sociedad. Vol. 25, Issue 1, pp. 313–348. 18. Povolná, L. (2017). Marketing Communications on B2B Markets. - Conference Proceedings of 13 th Annual International Bata Conference for Ph.D. Students and Young Researchers, Tomas Bata University in Zlín, Czech Republic

Open access
The Interplay of Religious Symbols and Cultural Values Theory in Advertising

References 1. Albert, N., Merunka, D. (2013). The Role of Brand Love in Consumer–Brand Relationships // Journal of Consumer Marketing. No. 30(3), pp. 258–266. doi: 10.1108/07363761311328928 2. Bagozzi, R. P., Batra, R., Ahuvia, A. (2017). Brand Love: Development and Validation of a Practical Scale // Marketing Letters. Vol. 28(1), pp. 1–14. doi: 10.1007/s11002-016-9406-1 3. Batra, R., Ahuvia, A., Bagozzi, R. P. (2012). Brand Love // Journal of Marketing. Vol. 76(2), pp. 1–16. doi: 10.1509/jm.09.0339. 4. Baudrillard, J. (2001). Consumer

Open access
Dividend Practices in Listed Companies: Study on the Manufacturing Sector of Bangladesh

Finance. Vol. 8(4), pp. 349–363. doi: . 6. Allen, I. E., Seaman, C. A. (2007). Likert Scales and Data Analyses // Quality Progress. Vol. 40(7), pp. 64–65. 7. Asquith, P., Mullins, D. W. (1983). The Impact of Initiating Dividend Payments on Shareholders’ Wealth // Journal of Business. Vol. 56(1), pp. 77–96. doi: . 8. Baker, H. K., Farrelly, G. E., Edelman, R. B. (1985). A Survey of Management Views on Dividend Policy // Financial Management. Vol. 14, No. 3, pp. 78–84. 9

Open access