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A Successful Example of Complex Country Branding: The ‘E-Estonia’ Positioning Concept and Its Relation to the Presidency of the Council of the EU

]. Közgazdász Fórum 16(5): 3–24. KANEVA, Nadia. 2014. Branding Post-Communist Nations: Marketizing National Identities in the “New” Europe . New York: Routledge Research in Cultural and Media Studies. KIRIACOU, Savas–CROMWELL, Thomas. 2001. Corporate Strategies for a Nation’s Success . http://eastwestcoms.com/Corporate-Strategiesfor-a-Nation’s-Success.htm ; downloaded on: 5 January 2009. KOTLER, Philip–HAIDER, Donald D.–REIN, Irving. 1993. Marketing Places – Attracting Investment, Industry and Tourism to Cities, States, and Nations . New York: The Free

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