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The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism

References [1] Aaker, D. (1991). Managing brand equity: capitalizing on the value of a brand name, New York: The Free Press. [2] Aaker, D. (1996). Measuring Brand Equity Across Products and Markets, California Management Review, 38(3), pp. 102-120. [3] Al Muala, A. (2017). The Impact Of Destination Image On Tourist Destination Loyalty In Jordan Tourism: The Mediating Effect Of Perceived Trust, EPRA International Journal of Economic and Business Review, 5(2), pp. 117-124. [4] Almeyda-Ibanez, M

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Tokaj Wine Region as a World Heritage Site Complex Development Opportunities

References [1] Getz, D. and Brown, G. (2006). Benchmarking wine tourism development: The case of the Okanagan Valley, British Columbia, Canada, International Journal of Wine Marketing, 18(2), pp. 78-97. [2] Getz, D. (2008). Event tourism: definition, evolution, and research, Tourism management, 29(3), pp. 403-428. [3] Malhotra, N.K. and Simon, J. (2009). Marketingkutatás - Marketing Research, Budapest: Akadémia Kiadó Zrt. [4] Menival, D. and Charters, S. (2013). Wine tourism in Champagne: a

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