Search Results

1 - 10 of 28 items :

  • Business Development, Change Management, Cooperation x
  • Entrepreneurship x
  • Marketing, Sales, Customer Relations x
Clear All
Tourism industry in the new member states. Key countries and destinations

References Attila, A.T. (2016), “The Impact of the Hotel Industry on the Competitiveness of Tourism Destinations in Hungary”, Journal of Competitiveness, Vol. 8, No. 4, pp. 85 – 104. Bâc, D.P. (2015), “Endogenous Challenges for the Tourism Industry”, Quaestus Multidisciplinar Research Journal, No. 6/April 2015, pp. 231-239. Bodosca, S.L. (2016). “Priorities and strategies of sustainable development in tourism” in: Proceedings of the 10 th International Conference on Business Excellence, Bucharest, Academy of Economic Studies, pp. 207

Open access
Motivational factors for educational tourism: marketing insights

References Abubakar, A. M., Shneikat, B.H.T. and Oday, A. (2014), “Motivational factors for educational tourism: A case study in Northern Cyprus”, Tourism Management Perspective s, Vol. 11, No. 1, pp. 58–62. . Adam, I. (2015), “Backpackers’ risk perceptions and risk reduction strategies in Ghana”, Tourism Management , Vol. 49, No. 1, pp. 99-108. Akareem, H. S. and Hossain, S. S. (2012), “Perception of education quality in private universities of

Open access
The impact of nation branding campaigns on country image. Case Study: Romania

References 9am, (2007), “Fabulospirit - 5.000.000 de euro”. Retrieved from . Amin, A. and Thrift, N. (1994), Living in the global . Oxford, Oxford University Press. Andrei, A. (2016), “Impact of nation branding campaigns on country image: Germany vs. Brazil”, Cactus Tourism Journal , Vol. 14, No. 2, 2016, pp. 25-32. Anholt, S. (2007). Competitive identity , New York: Palgrave Macmillan. Anholt, S. (2009), “The media and national

Open access
Sectoral variations in market orientation and performance among small service firms in Botswana


The quest for the diversification of Botswana’s mineral-led economy necessitates an examination of other performing ones such as the Tourism-Transport and Finance-Consulting small service sectors which have been identified as also contributing immensely to its economy. So, this paper investigates variations in market orientation and performance among small service firms in Botswana. In more specific terms, it involves analysis of variations with regard to tourism-transport and finance-consulting firms. Set in Botswana, data were obtained, using a respondent-completed questionnaire from 54 managers in the tourism-transport sector and 121 managers in the finance-consulting sector. Despite the focus of the study on sectoral variations among service firms in Botswana, the study makes major contributions to our understanding of market orientation-performance link. First, the overall level of market orientation varied significantly between the two sectors. Secondly, two of the three components of market orientation, namely intelligence generation and intelligence responsiveness also displayed statistically significant differences between each component and the two sectors. Thirdly, organizational commitment, team spirit and customer satisfaction were significantly different between the two sectors. These findings suggest the need for a sustained and systematic study aimed at finding out the relative importance of market orientation in different sectors. Such a study may be helpful in suggesting differentiated marketing orientation emphases that may help firms optimize their marketing budget. Notwithstanding the several scholarly works on market orientation and firm performance, the value of market orientation in sub-Saharan Africa has only begun to receive attention in Africa. Research evidence is scanty in the case of Botswana.

Open access
A major boost to the website performance of up-scale hotels in Vietnam

hotel branding through interactivity theory. Tourism Management, 57 , 180-192. doi:10.1016/j.tourman.2016.06.007 Anderson, C. (2009). The billboard effect: Online travel agent impact on non-OTA reservation volume . Electronic article, Cornell Hospitality Report. doi: Ariff, M., Yan, N., Zakuan, N., Rahim, K., & Ismail, K. (2014). Online purchasing behavior of Malaysia’s young consumers. In S. K. Ford Lumban Gaol (Ed.), Recent Trends in Social and Behaviour Sciences (p. 8). Group, Taylor & Francis

Open access
Factors of communication mix on social media and their role in forming customer experience and brand image

Consumers”, New York: John Wiley & Sons. Noyes, D. (2018), “Valuable social media statistics”, [online]. Retrieved [2-3-2018]. Available at: . Štefko, R. et al. (2015), “Strategic Marketing Communication in Pilgrimage Tourism”, Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid: Elsiever, pp. 423-430. Strizhakova, Y., Coulter, R. and Price, L. (2008), “The Meanings of Branded Products: A Cross-National Scale Development and Meaning Assessment

Open access
Enhancing the organizational citizenship behavior for the environment: the roles of green training and organizational culture

References Alonso-Almeida, M., Robin, C. F., Pedroche, M. S. C., & Astorga, P. S. (2017), “Revisiting green practices in the hotel industry: A comparison between mature and emerging destinations”, Journal of Cleaner Production, Vol. 140, pp. 1415-1428. Blanco, E., Rey-Maquieira, J., & Lozano, J. (2009), “Economic incentives for tourism firms to undertake voluntary environmental management”, Tourism Management, Vol. 30, No. 1, pp. 112-122. Blumberg, M., & Pringle, C. D. (1982), “The missing opportunity in organizational research: Some

Open access
Public reactions towards wind energy instalments. Case study: Romania and the Netherlands

. 1545–1550. EWEA. (2015), “Wind in power. 2014 European statistics”, EWEA, available at: (accessed September 10th, 2016). EWEA (2016), “Public acceptance of wind energy”, EWEA, available at: (accessed September 10th, 2016). Jay, S.A. (2008), At the Margins of Planning: Offshore Wind Farms in the United Kingdom , Ashgate: Aldershot. Lilley, M.B., Firestone, J., Kempton, W. (2010), “The Effect of Wind Power Installations on Coastal Tourism”, Energies , Vol

Open access
Trends in the internationalization of European higher education in a convergence perspective

12th General Conference: The Wealth of Diversity, IAU Sao Paulo Conference, July 25-29. Rudzki, R.E.J. (1998), “The strategic management of internationalization: towards a model of theory and practice”, PhD dissertation, University of Newcastle upon Tyne, Newcastle. Scaglione, M. and Johnson, C. (2007), “Tourism productivity convergence in Europe: Leaders &Catchers-up. Industry.” In P Keller & T Bieger (Eds) Productivity in Tourism, Erich Schmidt Verlag, Berlin, page 13-25. Taylor, J. (2004), “Toward a strategy for

Open access
Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

, industry and tourism to cities, states and nations. New York: Free Press. Lee, H. and Jain, D. (2009), “Dubai's brand assessment success and failure in brand management-part 1”, Place Branding and Public Diplomacy , Vol. 5, No. 3, pp. 234-246. Nicolescu, L., Cojanu, V., Popescu, A.I. and Drăghici, A. (2007). Developing Country Branding: A Key Factor for International Competitiveness, International Conference 17-19 May, 2007, Proceedings „Globalization and Policies of Development”. Bucharest: SNSPA, pp. 285-291. Nicolescu, L., Păun, C., Popescu, A

Open access