Bizirgianni, I., Dionysopoulou, P., 2013. The Influence of Tourist Trends of Youth Tourism Through Social Media (SM) & Information and Communication Technologies, the 2nd International Conference on Integrated information; Procedia - Social and Behavioral Sciences, 73, pp.652-660.
 Blumenberg, E., Taylor, B., Smart, M., Ralph, K., Wander, M. and Brumbagh, S., 2012. What’s Youth Got To Do With it? Exploring the Travel Behavior of Teens and Young Adults. University of California Transportation Center, University
 Ahmad, K., Sabri, S., 2016. The Effect of Non-financial Performance Measurement System on Firm Performance. International Journal of Economics and Financial Issues , 6(S6), pp.50-54.
 Aimagambetov, E., Bugubaeva, R., Bespayeva, R.,Tashbaev, N., 2017. Model of Sustainable Development of Tourism Industry in Kazakhstan (regional perspective). Public Policy and Administration , 16(2), pp.179-197.
 Altarifi, S.M., Aqe, I.,Tarawneh, K.A., 2016. The Impact of Market Orientation on Customer Satisfaction of Private Schools in
of Tourism, Hospitality and Culinary Arts , 10(2), pp.81-103.
 Narayan, B., Rajendran, C. and Sai, L.P., 2008. Scales to Measure and Benchmark Service Quality in Tourism Industry: a Second-order Factor Approach. Benchmarking: An International Journal , 15(4), pp.469-493.
 Nunkoo, R., Teeroovengadum, V., Thomas, P., and Leonard, L., 2017. Integrating Service Quality as a Second-order Factor in a Customer Satisfaction and Loyalty Model. International Journal of Contemporary Hospitality Management , 29(12), pp.2978-3005.
 O’Brien, J
 Munar A.M. (2012) - Social media strategies and destination management. Scandinavian Journal of Hospitality and Tourism, 12 (2), 101-120.
 Law R., Xiang Z. (2013) - Journal of Travel & Tourism Marketing Special Issue on Social Media - Preface. Journal of Travel & Tourism Marketing, 30(1-2), 1-2.
 Hays S., Page S.J., Buhalis D. (2013) - Social media as a destination marketing tool: its use by national tourism organisations. Current Issues in Tourism, 16(3), 211-239.
 Instagram (2015) - About us . Retrieved 30
The aim of this publication is to present the effects of one of the projects conducted in Opole Province, titled “The effective transfer of knowledge from science to industry in Opole Province” and its impact on the practical aspects of the local development of entrepreneurship and innovation in travel companies. The presented material constitutes an attempt to answer the research problems associated with the introduced innovations. These problems have been formulated as the following questions: Is the GPS functional enough to significantly improve transportation services? Does the cost of implementing the system not exceed the profits it generates? Does the use of GPS in performing transportation services cost-effective also for small businesses? Is a company that uses the GPS able to meet the increasing customer expectations? How can a business benefit as a result of implementing the system? To verify this objective, theoretical research tools were used, such as: analysis, synthesis, generalizations, and comparisons. In terms of practical methods, the following found application: observation method (gathering information on companies, interviews with employees, analysis of documents) and analytical method.