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. 2001a. ‘Effect of seeing tobacco use in films on trying smoking among adolescents: cross sectional study’. - British Medical Journal, 323, 1-6. Sargent, J. D.; Tickle, J. J.; Beach, M. L.; Dalton, M. A.; Ahrens, M. B.; Heatherton, T. F. 2001b. ‘Brand appearances in contemporary cinema films and contribution to global marketing of cigarettes’. - The Lancet, 357, 29-32. Sauer, A. 2012. ‘62M view Chinese love story is really Australia tourism commercial’. - Brandchannel, May 11. http://www.brandchannel.com/home/post/2012/05/11/Heartbeat-Love-Australia-Tourism-051112

contemporary Estonian critics alike: even though the fi lmmakers succeeded in con- structing cinematic “nation- scapes” despite the absence of a nation-state. This brings in ideas concerning discussions on representations of urban archi- tecture, for example, depictions of Tallinn’s Old Town in various Soviet Estonian audiovisual products of tourism marketing, made to promote Tallinn as one of the most desirable tourist destinations in the “Soviet West” to travelers beyond the Iron Curtain, thus participating in the process of generating an infl ux of hard