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References [1] Al Haija, A. A. (2011). Jordan: Tourism and conflict with local communities. Habitat International . Elsevier Ltd, 35(1), pp. 93–100. [2] Alexander, K. A., Ramotadima, M. and Sanderson, C. E. (2018). The power of consensus: Developing a community voice in land use planning and tourism development in biodiversity hotspots. Ecosystem Services . Elsevier B.V., 30, pp. 350–361. [3] Almstedt, Å., Lundmark, L. and Pettersson, Ö. (2016). Public spending on rural tourism in Sweden. Fennia – International Journal of Geography , 194(1), pp. 18–31. [4

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References [1] Getz, D. and Brown, G. (2006). Benchmarking wine tourism development: The case of the Okanagan Valley, British Columbia, Canada, International Journal of Wine Marketing, 18(2), pp. 78-97. [2] Getz, D. (2008). Event tourism: definition, evolution, and research, Tourism management, 29(3), pp. 403-428. [3] Malhotra, N.K. and Simon, J. (2009). Marketingkutatás - Marketing Research, Budapest: Akadémia Kiadó Zrt. [4] Menival, D. and Charters, S. (2013). Wine tourism in Champagne: a solution to increase the value of a standard quality product. [online

References Abdereck, K.L. (2016). Use of a travel magazine as a tourism information source. Tourism Travel and Research Association: Advancing Tourism Research Globally. 39. (2017). Polska podpisała z Chinami umowę o współpracy w dziedzinie turystyki. Retrieved from: Alepod (2018). Gdzie najlepiej wyjechać na ferie? Oto najpopularniejsze kierunki zimowych podróży

and Behavioral Intentions in an Adventure Tourism Context. Annals of Tourism Research, 36 (3), pp. 413-438. [26] Williams, P. and Soutar. (2000). Dimensions of Customer Value and the Tourism Experience: An Exploratory Study. [27] Woodall, T. (2003). Conceptualizing ‘value for the customer’: An attributional, structural and dispositional analysis. Academy of Marketing Science Review , 12(12), pp. 1-42. [28] Woodruff, R. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science , 25 (2), 139-153.

’ shopping behaviour, International Journal of Entrepreneurial Knowledge, v ol. 4, no.:2, pp. 62-69 Sabokbar. H. et al. (2014) Spatial Planning of Rural tourism with MAPPAC technique. Case study Khur and Biabanak County, (Iran), Almatourism - Journal of Tourism, Culture and Territorial Development , vol. 5, no.: 10, pp. 148-161. Saeidi, N. & Rezapour, H. (2015) Ports Competitive Evaluation by Using MAPPAC and Analytical Hierarchy Process Methods, Journal of Social Issues & Humanities , vol. 3, no.:6, pp. 256-259. Schuster, J. M. (2007). Participation Studies and Cross

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Review of Entrepreneurship , 16 (2), 257-276. Jafari-Moghadam, S., Zali, M., & Sanaeepour, H. (2017). Tourism entrepreneurship policy: a hybrid MCDM model combining DEMATEL and ANP (DANP). Decision Science Letters , 6 (3), 233-250. Kim, Y., Kim, W., & Yang, T. (2010). The effect of public policy on entrepreneurial activity: Evidence from OECD countries. In ICSB World Conference Proceedings (p. 1). International Council for Small Business (ICSB). Knight, F.H. (1921) Risk, Uncertainty and Profit . Boston: Houghton Mifflin. Liñán, F., & Chen, Y.W. (2009