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References [1] Al Haija, A. A. (2011). Jordan: Tourism and conflict with local communities. Habitat International . Elsevier Ltd, 35(1), pp. 93–100. [2] Alexander, K. A., Ramotadima, M. and Sanderson, C. E. (2018). The power of consensus: Developing a community voice in land use planning and tourism development in biodiversity hotspots. Ecosystem Services . Elsevier B.V., 30, pp. 350–361. [3] Almstedt, Å., Lundmark, L. and Pettersson, Ö. (2016). Public spending on rural tourism in Sweden. Fennia – International Journal of Geography , 194(1), pp. 18–31. [4

References [1] Aaker, D. (1991). Managing brand equity: capitalizing on the value of a brand name, New York: The Free Press. [2] Aaker, D. (1996). Measuring Brand Equity Across Products and Markets, California Management Review, 38(3), pp. 102-120. [3] Al Muala, A. (2017). The Impact Of Destination Image On Tourist Destination Loyalty In Jordan Tourism: The Mediating Effect Of Perceived Trust, EPRA International Journal of Economic and Business Review, 5(2), pp. 117-124. [4] Almeyda-Ibanez, M. and Babu, G., (2017). The evolution of destination branding: A review

References [1] Getz, D. and Brown, G. (2006). Benchmarking wine tourism development: The case of the Okanagan Valley, British Columbia, Canada, International Journal of Wine Marketing, 18(2), pp. 78-97. [2] Getz, D. (2008). Event tourism: definition, evolution, and research, Tourism management, 29(3), pp. 403-428. [3] Malhotra, N.K. and Simon, J. (2009). Marketingkutatás - Marketing Research, Budapest: Akadémia Kiadó Zrt. [4] Menival, D. and Charters, S. (2013). Wine tourism in Champagne: a solution to increase the value of a standard quality product. [online

References Abdereck, K.L. (2016). Use of a travel magazine as a tourism information source. Tourism Travel and Research Association: Advancing Tourism Research Globally. 39. http://scholarworks.umass.edu/ttra/2007/Presented_Papers/39 Aktualnosciturystyczne.pl (2017). Polska podpisała z Chinami umowę o współpracy w dziedzinie turystyki. Retrieved from: https://www.aktualnosciturystyczne.pl/pot/polska-podpisala-zchinami-umowe-o-wspolpracy-w-dziedzinie-turystyki Alepod (2018). Gdzie najlepiej wyjechać na ferie? Oto najpopularniejsze kierunki zimowych podróży

and Behavioral Intentions in an Adventure Tourism Context. Annals of Tourism Research, 36 (3), pp. 413-438. [26] Williams, P. and Soutar. (2000). Dimensions of Customer Value and the Tourism Experience: An Exploratory Study. [27] Woodall, T. (2003). Conceptualizing ‘value for the customer’: An attributional, structural and dispositional analysis. Academy of Marketing Science Review , 12(12), pp. 1-42. [28] Woodruff, R. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science , 25 (2), 139-153.

’ shopping behaviour, International Journal of Entrepreneurial Knowledge, v ol. 4, no.:2, pp. 62-69 Sabokbar. H. et al. (2014) Spatial Planning of Rural tourism with MAPPAC technique. Case study Khur and Biabanak County, (Iran), Almatourism - Journal of Tourism, Culture and Territorial Development , vol. 5, no.: 10, pp. 148-161. Saeidi, N. & Rezapour, H. (2015) Ports Competitive Evaluation by Using MAPPAC and Analytical Hierarchy Process Methods, Journal of Social Issues & Humanities , vol. 3, no.:6, pp. 256-259. Schuster, J. M. (2007). Participation Studies and Cross

REFERENCES Adebayo, I. T. (2012). Supply chain management (SCM) practices in Nigeria today: impact on SCM performance. European Journal of Business and Social Sciences, 1(6), 107-115. Agus, A. (2010). Supply chain management, process performance and business performance . Conference of the International Journal of Arts and Sciences, Rome, Italy, 22-25. Ali, O., & Güven, S. (2009). Supply chain management as a sustainable performance booster for the accommodation enterprises: evidence from North Cyprus tourism sector. International Journal of Business and

a Portuguese and in a Polish Region. Proceedings of the first international conference on management, marketing tourism, retail, finance, and computer aplications, Croatia. Eisenhardt, K. M., & Martin, J. A. (2000) Dynamic capabilities: what are they?. Strategic management journal, 21, no.:10-11, pp. 1105-1121. Freixo, M. (2012) Metodologia Cientifica - Fundamentos, Métodos e Técnicas, 4ª ed., Instituto Piaget, Lisboa. Grayson, D., MClaren, M, & Spitzeck, H. (2011) Social Intrapreneurs-An Extra Force for Sustainability, A Doughty Centre for Corporate

Review of Entrepreneurship , 16 (2), 257-276. Jafari-Moghadam, S., Zali, M., & Sanaeepour, H. (2017). Tourism entrepreneurship policy: a hybrid MCDM model combining DEMATEL and ANP (DANP). Decision Science Letters , 6 (3), 233-250. Kim, Y., Kim, W., & Yang, T. (2010). The effect of public policy on entrepreneurial activity: Evidence from OECD countries. In ICSB World Conference Proceedings (p. 1). International Council for Small Business (ICSB). Knight, F.H. (1921) Risk, Uncertainty and Profit . Boston: Houghton Mifflin. Liñán, F., & Chen, Y.W. (2009