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References Attila, A.T. (2016), “The Impact of the Hotel Industry on the Competitiveness of Tourism Destinations in Hungary”, Journal of Competitiveness, Vol. 8, No. 4, pp. 85 – 104. Bâc, D.P. (2015), “Endogenous Challenges for the Tourism Industry”, Quaestus Multidisciplinar Research Journal, No. 6/April 2015, pp. 231-239. Bodosca, S.L. (2016). “Priorities and strategies of sustainable development in tourism” in: Proceedings of the 10 th International Conference on Business Excellence, Bucharest, Academy of Economic Studies, pp. 207-217. Czech Tourism Office

References Abubakar, A. M., Shneikat, B.H.T. and Oday, A. (2014), “Motivational factors for educational tourism: A case study in Northern Cyprus”, Tourism Management Perspective s, Vol. 11, No. 1, pp. 58–62. . Adam, I. (2015), “Backpackers’ risk perceptions and risk reduction strategies in Ghana”, Tourism Management , Vol. 49, No. 1, pp. 99-108. Akareem, H. S. and Hossain, S. S. (2012), “Perception of education quality in private universities of Bangladesh: A study from

References Abdereck, K.L. (2016). Use of a travel magazine as a tourism information source. Tourism Travel and Research Association: Advancing Tourism Research Globally. 39. (2017). Polska podpisała z Chinami umowę o współpracy w dziedzinie turystyki. Retrieved from: Alepod (2018). Gdzie najlepiej wyjechać na ferie? Oto najpopularniejsze kierunki zimowych podróży

Introduction This paper considers a recently developed conceptual model of managerial capability for innovation in the microfirm context ( Kearney et al., 2014 ) and applies it to a pilot study in the tourism sector in Ireland. Microfirms are those organisations that employ less than 10 people ( EU, 2010 ), while managerial capability may be defined as the human capability underpinning the competitiveness of the firm ( Barney, 1991 ). This research is focused by the dynamic capabilities view of the firm ( Teece et al., 1997 ; Winter, 2003 ) assuming capabilities

References 9am, (2007), “Fabulospirit - 5.000.000 de euro”. Retrieved from . Amin, A. and Thrift, N. (1994), Living in the global . Oxford, Oxford University Press. Andrei, A. (2016), “Impact of nation branding campaigns on country image: Germany vs. Brazil”, Cactus Tourism Journal , Vol. 14, No. 2, 2016, pp. 25-32. Anholt, S. (2007). Competitive identity , New York: Palgrave Macmillan. Anholt, S. (2009), “The media and national image”, Place Branding and Public


The quest for the diversification of Botswana’s mineral-led economy necessitates an examination of other performing ones such as the Tourism-Transport and Finance-Consulting small service sectors which have been identified as also contributing immensely to its economy. So, this paper investigates variations in market orientation and performance among small service firms in Botswana. In more specific terms, it involves analysis of variations with regard to tourism-transport and finance-consulting firms. Set in Botswana, data were obtained, using a respondent-completed questionnaire from 54 managers in the tourism-transport sector and 121 managers in the finance-consulting sector. Despite the focus of the study on sectoral variations among service firms in Botswana, the study makes major contributions to our understanding of market orientation-performance link. First, the overall level of market orientation varied significantly between the two sectors. Secondly, two of the three components of market orientation, namely intelligence generation and intelligence responsiveness also displayed statistically significant differences between each component and the two sectors. Thirdly, organizational commitment, team spirit and customer satisfaction were significantly different between the two sectors. These findings suggest the need for a sustained and systematic study aimed at finding out the relative importance of market orientation in different sectors. Such a study may be helpful in suggesting differentiated marketing orientation emphases that may help firms optimize their marketing budget. Notwithstanding the several scholarly works on market orientation and firm performance, the value of market orientation in sub-Saharan Africa has only begun to receive attention in Africa. Research evidence is scanty in the case of Botswana.

through interactivity theory. Tourism Management, 57 , 180-192. doi:10.1016/j.tourman.2016.06.007 Anderson, C. (2009). The billboard effect: Online travel agent impact on non-OTA reservation volume . Electronic article, Cornell Hospitality Report. doi: Ariff, M., Yan, N., Zakuan, N., Rahim, K., & Ismail, K. (2014). Online purchasing behavior of Malaysia’s young consumers. In S. K. Ford Lumban Gaol (Ed.), Recent Trends in Social and Behaviour Sciences (p. 8). Group, Taylor & Francis. Aurelio Mauri, R. M. (2013). Web

statistics”, [online]. Retrieved [2-3-2018]. Available at: . Štefko, R. et al. (2015), “Strategic Marketing Communication in Pilgrimage Tourism”, Proceedings of the 3rd International Conference on Strategic Innovative Marketing (IC-SIM), Madrid: Elsiever, pp. 423-430. Strizhakova, Y., Coulter, R. and Price, L. (2008), “The Meanings of Branded Products: A Cross-National Scale Development and Meaning Assessment”, International Journal of Research in Marketing, Vol. 25, No. 2, pp. 82-93. Perez-vega, R., Taheri, B

References Alonso-Almeida, M., Robin, C. F., Pedroche, M. S. C., & Astorga, P. S. (2017), “Revisiting green practices in the hotel industry: A comparison between mature and emerging destinations”, Journal of Cleaner Production, Vol. 140, pp. 1415-1428. Blanco, E., Rey-Maquieira, J., & Lozano, J. (2009), “Economic incentives for tourism firms to undertake voluntary environmental management”, Tourism Management, Vol. 30, No. 1, pp. 112-122. Blumberg, M., & Pringle, C. D. (1982), “The missing opportunity in organizational research: Some implications for a theory of

European statistics”, EWEA, available at: (accessed September 10th, 2016). EWEA (2016), “Public acceptance of wind energy”, EWEA, available at: (accessed September 10th, 2016). Jay, S.A. (2008), At the Margins of Planning: Offshore Wind Farms in the United Kingdom , Ashgate: Aldershot. Lilley, M.B., Firestone, J., Kempton, W. (2010), “The Effect of Wind Power Installations on Coastal Tourism”, Energies , Vol. 3, pp. 1-22. Navrud, S., Bråten, K.G. (2007), “Consumers' Preferences for