( Xiao & Qi, 2013 ).
It shows that existing studies on the influence of microblog information generally explore the key factors, evaluation methods, and evaluation systems. Their research findings lay a theoretical foundation for predicting the influence of microblog entries. However, studies on the key factors of the influence of microblog entries mainly focus on revealing external characteristics, such as users’ features, information types, posting time, and formats of microblog contents. Studies on internal characteristics (such as topicalfeatures) of the