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Abstract

The essay discusses Deleuze and Guattari’s notion of becoming-imperceptible and raises the question to what extent it can be interpreted in terms of feminist politics and seen as a specific strategy for new media arts. Although the notion of becoming-imperceptible was condemned by second wave feminists, recent post-feminists representing the third wave argue not for politics of visibility but for politics of invisibility. Examining the practices of Lithuanian feminist media artists, the essay argues that becoming-imperceptible in new media arts means not an escape from visibility or a drive toward annihilation but a new conceptual strategy: becoming-imperceptible creates the potential for social and political change. This new conceptual strategy can be related to the new quality of the image: in this regard there is a close affinity between Deleuze and Guattari’s notion of becoming-imperceptible and the notion of the crystalline image which appears in Deleuze’s film theory: both notions engender duration, temporality and qualitative change. Therefore the essay claims that the crystalline image does not represent the world but recreates this world through multiple, changing and virtual images.

, Mark 1989. The Interpretation of Pictures. Amherst: University of Massachusetts Press. Ross, Christine 2012. The Past Is the Present; It’s the Future Too: The Temporal Turn in Contemporary Art. New York, London: Bloomsbury. Schrader, Paul 1972. Transcendental Style in Film: Ozu, Bresson, Dreyer. Berkeley: University of California Press. Thompson, Kristin; Bordwell, David 2003. Film History: An Introduction. 2nd ed. New York: McGraw-Hill. Valkola, Jarmo 1993. Perceiving the Visual in Cinema: Semantic Approaches to Film Form and Meaning. Jyväskylä Studies in the Arts

Fandom: An Introduction to the Study of Media Fan Culture. New York: Bloomsbury. Eco, Umberto 1990. I limiti dell’interpretazione. Milano: Bompiani. Evans, Elisabeth 2015. ‘Layering Engagement: The Temporal Dynamics of Transmedia Television’. - Storyworlds: A Journal of Narrative Studies 7, 2, 111-128. Fiske, John 1989. ‘Moments of Television’. - Ellen Seiter, Hans Borchers, Gabriele Kreutzner, Eva-Maria Warth (eds.), Remote Control: Television, Audiences, and Cultural Power. London: Routledge, 56-78. Fuchs, Christian; Sevignani, Sebastian 2013. ‘What Is Digital Labour

for think- ing about fi lmic space(s) as a creator of meaning. Architectural space and narrative space form a combination in this sense. The idea of mental mapping is also related to this. Näripea’s methodology works as a variation of textual analysis connected with a spa- tial approach and diverse sche- mata with its main theoretical impetus lying in Bakhtin’s con- cept of chronotope as a con- nection of temporal and spatial ideas in a philosophical context. In this way, chronotopica analy- sis refl ects the whole work. As an underlying question in the