Search Results

1 - 10 of 15 items :

  • "temporality" x
  • Business Development, Change Management, Cooperation x
Clear All
Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet


The development of technology and IT tools have brought about an extraordinary acceleration of the public relations branch around the whole world. We live in the times of revolution in communication, in which one year is whole eternity. Messages, the speed of their publication, the tools are changing. The sender and the recipient, who have become used to the dynamics of the message and the fact that it is and will be distributed without spatial and temporal limitations, are changing too. Netscape browser,, the era of Wikipedia, Facebook, dynamically developing YouTube, or Nasza Klasa, Twitter and a whole range of other tools from the scope of social media, as well as monitoring systems1 - these are just chosen stages, or as others think, milestones in the pursuit of novelty and new forms of distribution of information. It is in times like these that public relations experts have to create, send and receive messages. Back at the end of 1990’s hardly anyone expected that such changes could take place. It is also hard to predict what we will see in a few, or a dozen years. One thing is certain, namely, that changes will be taking place and will be even faster than now.

As the currently modern media already have a significant impact on voting decisions, or social transformation, the process is analysed and studied in detail. Moreover, what is subject to research is the question whether communication on the Internet should be based on mass communication, or rather on an individual approach. Private individuals make decisions based on their own needs, but companies have to analyse many factors that influence final decisions concerning the choice of tools, or the very decision concerning communication. Among these factors there are: scope, availability of tools, even the branch in which a company is active.

This article includes a presentation of chosen tools used in the process of unilateral communication with the environment, but also tools used for dialogue. Unilateral communication discussed in this article doesn’t assume a response from the recipient, apart from a possible decision to take action in form of purchase, or clicking. At the same time dialogue gives the opportunity to interact, exchange thoughts and ideas, direct assessment. Moreover, the benefits from the process of conducting dialogue online, as well as the barriers hampering the dialogue will be presented. Also, the directions of changes taking place in association with the dynamic development of online communication tools and processes will be presented.

Open access
The Influence of Scheduling Style on Assortment Size

References Avnet, T. and Sellier, A.L., (2011), “Clock time vs. event time: Temporal culture or self-regulation?”, Journal of Experimental Social Psychology, Vol. 47, No. 3, pp. 665-667. Broniarczyk, S.M. (2008), “Product assortment”, Handbook of Consumer Psychology, pp. 755-779. Buhrmester, M., Kwang, T. and Gosling, S.D. (2011), “Amazon's Mechanical Turk a new source of inexpensive, yet high-quality, data?”, Perspectives on Psychological Science, Vol. 6, No. 1, pp. 3-5. Chernev, A. (2003), “When more is less and less is more: The role of

Open access
What Makes Work Meaningful

: meaningful work experience for individuals and organizations. International Journal of Organizational Analysis, 24(1), 2-17. Bailey, C., Madden, A. (2015). Time reclaimed: temporality and meaningful work. Work, Employment and Society. 2. Bailey, C., Madden, A. (2016). What makes work meaningful - or meaningless? MIT Sloan Management Review, 57 (4). Chalofsky, N. (2003). An emerging construct for meaningful work. Human Resource Development International, 6, 69-83. Chalofsky, N

Open access
A Discrepancy Between “What Should You Choose?” and “What Do You Choose?” in Intertemporal and Risky Decision-Making

.1037/1064-1297.11.1.18 Du, W., Green, L. and Myerson, J. (2002). Cross-Cultural Comparisons of Discounting Delayed and Probabilistic Rewards. The Psychological Record , 52 (4): 479–492, Green, L., Fristoe, N. and Myerson, J. (1994). Temporal discounting and preference reversals in choice between delayed outcomes. Psychonomic Bulletin & Review , 1 (3): 383–389, Green, L. and Myerson, J. (2004). A discounting framework for choice with delayed and probabilistic rewards. Psychological Bulletin , 130 (5

Open access
Co-Movements Of U.S. And European Stock Markets Before And After The 2008 Gloal Stock Market Crash

, Vol. 12, no. 3, pp. 1835-1853. Meric, I., Taga, L.S., Gishlick, H.E., Meric, G., (2015), Co-movements of the world’s stock markets before and after the 2008 stock market crash, Journal of Strategic and International Studies, Vol. 10, no. 1, pp. 74-81. Philippatos, G.C., Christofi, A., Christofi, P., (1983), The inter-temporal stability of international stock market relationships: Another view, Financial Management, Vol. 12, no. 4, pp. 63-69. R Core Team (2013). R: A Language and Environment for Statistical Computing. R

Open access
Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty

-211. Soderlund, M. (2003), “The retrospective and the prospective mind and the temporal framing of satisfaction”, European Journal of Marketing, Vol. 37, No.10, pp. 1375-1390. Srinuan, P., Srinuan, C., and Bohlin, E., (2014), “An empirical analysis of multiple services and choices of consumer in the Swedish telecommunications market”, Telecommunications Policy, Vol. 38, pp. 449-459. Verhoef, P.C. (2003), “Understanding the effect of customer relationship management efforts on retention and customer share development”, Journal of Marketing, Vol

Open access
Do Natural Disasters Cause Economic Growth? An ARDL Bound Testing Approach

analysis of the impacts of floods on achieving MDgS in Pakistan. Current Research Journal of Economic Theory 3, 118–28. Harris, R., Sollis, R., 2003. Applied Time Series Modelling and Forecasting. Wiley, West Sussex. Haug, A. A. (2002). Temporal Aggregation and the Power of Cointegration Tests: a Monte Carlo Study*. Oxford Bulletin of Economics and Statistics, 64(4), 399-412. IPCC, Pachauri, R.K. and Reisinger, A. (Eds.). Climate Change 2007: Synthesis Report. Retrieved Apr 18 2016 from http

Open access
Arguments in Favor of Moving to a Sustainable Business Model in the Apiary Industry

, C., Antle, J., Balvanera, P., Dale, V., Havlik, P., Kline, K., Scholes, R., Thornton, P., Tittonell, P. and Andelman, S., (2016), Evaluating agricultural trade-offs in the age of sustainable development, Agricultural Systems, available online at Lautenbach, S., Seppelt, R., Liebscher, J., Dormann, C., (2012), Spatial and Temporal Trends of Global Pollination Benefit, Plos One, Vol. 7, No. 4, pp. 1-16. Orenstein, D., Sach-Pinsley, D., (2017), A Comparative Framework for Assessing

Open access
Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

-saving consumption culture”, Resources, Vol. 2, No. 3, pp. 184-203. Luce, R. D., and Tukey, J. W. (1964), “Simultaneous conjoint measurement: A new type of fundamental measurement”, Journal of mathematical psychology, Vol. 1, No. 1, pp. 1-27. Malhotra, N. K. (1982), “Structural Reliability and Stability of Nonmetric Conjoint Analysis”, Journal of Marketing Research, Vol. 19, No. 2, pp. 199. Mccullough, J., and Best, R. (1979), “Conjoint Measurement: Temporal Stability and Structural Reliability”, Journal of Marketing Research, Vol. 16, No 1, pp. 26

Open access
The Importance of Brand Image on Consumer Purchase Attitude: A Case Study of E-Commerce in Taiwan

Resource Management, 38(3), 243-254. Lu, J., Yao, J. E., & Yu, C. S. (2005). Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology. The Journal of Strategic Information System, 14(3), 245-268. Lynch, J., & Schuler, D. (1994). The Matchup Effect of Spokesperson and Product Congruency: A Schema Theory Interpretation. Psyclwlogy and Marketing, 11(5), 417-445. Maeeey, A. P., Montoya, W., & Hung, Y. T. (2003). Because time matters: temporal coordination in global virtual

Open access