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Preparing for the Adoption of the New Arrival

, 42 (November), pp. 431 - 442. Trope, Yaacov and Nira Liberman (2003): “Temporal Construal”, Psychological Review, 110 (3), pp. 403 - 421.

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Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet


The development of technology and IT tools have brought about an extraordinary acceleration of the public relations branch around the whole world. We live in the times of revolution in communication, in which one year is whole eternity. Messages, the speed of their publication, the tools are changing. The sender and the recipient, who have become used to the dynamics of the message and the fact that it is and will be distributed without spatial and temporal limitations, are changing too. Netscape browser,, the era of Wikipedia, Facebook, dynamically developing YouTube, or Nasza Klasa, Twitter and a whole range of other tools from the scope of social media, as well as monitoring systems1 - these are just chosen stages, or as others think, milestones in the pursuit of novelty and new forms of distribution of information. It is in times like these that public relations experts have to create, send and receive messages. Back at the end of 1990’s hardly anyone expected that such changes could take place. It is also hard to predict what we will see in a few, or a dozen years. One thing is certain, namely, that changes will be taking place and will be even faster than now.

As the currently modern media already have a significant impact on voting decisions, or social transformation, the process is analysed and studied in detail. Moreover, what is subject to research is the question whether communication on the Internet should be based on mass communication, or rather on an individual approach. Private individuals make decisions based on their own needs, but companies have to analyse many factors that influence final decisions concerning the choice of tools, or the very decision concerning communication. Among these factors there are: scope, availability of tools, even the branch in which a company is active.

This article includes a presentation of chosen tools used in the process of unilateral communication with the environment, but also tools used for dialogue. Unilateral communication discussed in this article doesn’t assume a response from the recipient, apart from a possible decision to take action in form of purchase, or clicking. At the same time dialogue gives the opportunity to interact, exchange thoughts and ideas, direct assessment. Moreover, the benefits from the process of conducting dialogue online, as well as the barriers hampering the dialogue will be presented. Also, the directions of changes taking place in association with the dynamic development of online communication tools and processes will be presented.

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The Influence of Scheduling Style on Assortment Size

References Avnet, T. and Sellier, A.L., (2011), “Clock time vs. event time: Temporal culture or self-regulation?”, Journal of Experimental Social Psychology, Vol. 47, No. 3, pp. 665-667. Broniarczyk, S.M. (2008), “Product assortment”, Handbook of Consumer Psychology, pp. 755-779. Buhrmester, M., Kwang, T. and Gosling, S.D. (2011), “Amazon's Mechanical Turk a new source of inexpensive, yet high-quality, data?”, Perspectives on Psychological Science, Vol. 6, No. 1, pp. 3-5. Chernev, A. (2003), “When more is less and less is more: The role of

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Automating Forward and Reverse Supply Chains in the Context of Industry 4.0

-44. Cerquides, J., Endriss, U., Giovannucci,. A., Rodriguez-Aguilar, J. A. (2007). Bidding languages and winner determination for mixed multi-unit combinatorial auctions. s.l., IJCAI, Morgan Kaufmann Publishers Inc.. Chan, F., Chan, H., Jain, V. (2012). A framework of reverse logistics for the automobile industry. International Journal of Production Research, 50(5), 1318-1331. Collins, J., Ketter, W., Gini, M., Mobasher, B. (2002). A multi-agent negotiation testbed for contracting tasks with temporal and precedence constraints. International Journal of

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Effect of call-clubs to institute local network effects in mobile telecommunication and its′ implications on brand loyalty

-211. Soderlund, M. (2003), “The retrospective and the prospective mind and the temporal framing of satisfaction”, European Journal of Marketing, Vol. 37, No.10, pp. 1375-1390. Srinuan, P., Srinuan, C., and Bohlin, E., (2014), “An empirical analysis of multiple services and choices of consumer in the Swedish telecommunications market”, Telecommunications Policy, Vol. 38, pp. 449-459. Verhoef, P.C. (2003), “Understanding the effect of customer relationship management efforts on retention and customer share development”, Journal of Marketing, Vol

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Beyond cost saving. Other factor consideration in online purchases of used electronic goods: a conjoint analysis approach

-saving consumption culture”, Resources, Vol. 2, No. 3, pp. 184-203. Luce, R. D., and Tukey, J. W. (1964), “Simultaneous conjoint measurement: A new type of fundamental measurement”, Journal of mathematical psychology, Vol. 1, No. 1, pp. 1-27. Malhotra, N. K. (1982), “Structural Reliability and Stability of Nonmetric Conjoint Analysis”, Journal of Marketing Research, Vol. 19, No. 2, pp. 199. Mccullough, J., and Best, R. (1979), “Conjoint Measurement: Temporal Stability and Structural Reliability”, Journal of Marketing Research, Vol. 16, No 1, pp. 26

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Development Perspectives of the Social Group Cohesion in Reducing Social Loafing

Electrophysiological Endophenotype, from a Unitary Cohort, Shows Greater Research Utility than any Single Feature in the Western Australian Family Study of Schizophrenia // Biological Psychiatry. Vol. 60, No. 1, p. 1-10. doi: 10.1016/j.biopsych.2005.09.010. 47. Rubino, Ch., Avery, D. R., Volpone, S. D., Ford, L. (2014). Does Teaming Obscure Low Performance? Exploring the Temporal Effects of Team Performance Diversity // Human Performance. Vol. 27, No. 5, p. 416-434. doi: 10.1080/08959285.2014.956175. 48. Schippers, M. C. (2014). Social Loafing

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Intellectual capital research and practice: 7 myths and one golden rule

-430. Hill, D. (2008), Emotionomics: Leveraging emotions for business, Revised edition, Kogan Page, London. Kianto, A. (2007), “What do we really mean by the dynamic dimension of intellectual capital?”, International Journal of Learning and Intellectual Capital, Vol. 4, No. 4, pp. 342-356. Kianto, A., Inkinen, H., Ritala, P. and Vanhala, M. (2017), “A temporal perspective to intellectual capital dynamics: How has IC changed in Finnish firms from 2013 to 2017?”, in Tsui, E. and Cheung, B. (eds.), Proceedings of the 14 th International Conference on Intellectual

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Managerial Solutions that Increase the Effect of Group Synergy and Reduce Social Loafing

-1222270109. 36. Perry, S. J., Lorinkova, N. M., Hunter, E. M., Hubbard, A., McMahon, J. T. (2016). When does Virtuality Really “Work”? Examining the Role of Work–Family and Virtuality in Social Loafing // Journal of Management. Vol. 42, No. 2, pp. 449–479. doi: 10.1177/0149206313475814. 37. Rubino, Ch., Avery, D. R., Volpone, S. D., Ford, L. (2014). Does Teaming Obscure Low Performance? Exploring the Temporal Effects of Team Performance Diversity // Human Performance. Vol. 27, No. 5, pp. 416–434. doi: 10.1080/08959285.2014.956175. 38. Schnake, M. E. (1991). Equity

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Building to grow or growing to build: insights from Irish high-growth SMEs (HGSMEs)

can be equally, if not more, impactful on a firm’s growth. Following the transition phase, firms are believed to experience a critical turning point in their business, which is defined by the beginning of a new growth phase. According to Brown and Mawson (2013) , this process follows a temporal order such that the beginning of growth is marked by an initial growth trigger, followed by a transition phase, which in turn leads to a turning point in firm growth. The determinants of growth in HGSMEs Growth is a challenging pursuit for SMEs as they are often

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