Aesthetic theory, as reflected in both contemporary cognitive (Patrick Colm Hogan) and more traditional structuralist criticism (H.G. Widdowson), points to the dynamics between familiarity and surprise as the driving force behind the pleasure we derive from reading fiction. This paper explains how Neil Gaiman’s works, particularly his novel Neverwhere, utilize genre expectations and reinvent mythologies in order to captivate audiences in the current age of unprecedented access to information and a rather superficial intertextuality. The paper draws on Brian Attebery’s analyses of the literature of the fantastic to place Gaiman within the context of both modernist and postmodernist legacies, while proposing that his works could be best understood as representative of the current cultural paradigm, sometimes labelled as the pseudo-modern or post-postmodernism. The discussion of the shifting paradigm is used as a backdrop for the scrutiny of the devices employed in Gaiman’s writing: the pre-modern focus on storytelling, prototypicality, modernist “mythic principle”, postmodernist textual strategies, and utilization of current technologies and mass-communication media.
Appadurai, Arjun. Modernity at Large: Cultural Dimensions of Globalization. Minneapolis, MN and London: University of Minnesota Press, 1996. Print.
Barker, Timothy Scott. Time and the Digital: Connecting Technology, Aesthetics, and a Process Philosophy of Time . Hanover, NH: Dartmouth College Press/University Press of New England, 2012. Print.
Barker, Timothy Scott. “Media Ecology in Michel Serres’s Philosophy of Communication.” Techné: Research in Philosophy and Technology, vol. 19, no. 1. 2015: 50–68. Print. DOI: 10
This paper deals with terminology as a characteristic feature of the language used in science and technology. The lexical units in question serve the communication needs and demands of particular discourse communities, i.e., experts in different branches of science and specializations. Terminology precisely describes reality, carries specific information on the phenomena and relationships between them and helps to avoid shifts in meaning during the process of communication. In comparison with other spheres of life where shifts in meaning are common, in science and technology, changes in the information transferred are unacceptable and may lead to serious consequences. This paper focuses on various aspects and approaches to this part of the lexical system. Examples from the English language for Electrical Engineering and Communication Technologies provide an insight into different criteria for classifying units as terms, lexical patterns and semantic relationships between the individual constituents. Other features, qualities and functions of terminology, such as the stabilizing reality, interconnection between explicitness and implicitness or description of progress reflecting a unique attitude to reality are also discussed.
This paper examines the appropriation of writing as an integral part of the colonial encounter in Achebe’s Arrow of God (1964). Achebe’s hero (Ezeulu) realizes the pitfalls of orality in the confrontation with Europeans who are equipped with writing and its accompaniments. The coming of the West is therefore welcomed as Ezeulu quickly sides with them to empower himself against the contending forces of a disintegrating society. I argue that, as the Chief Priest of Ulu, Ezeulu is aware of the flaws in the oral nature of his religious pantheon and by sending his son Oduche to learn the art of writing he appropriates the technology of writing in order to prevail against his enemies and ineluctably allows his god’s surrender to the Christian God. This absorption into a greater pantheon is facilitated through the appropriation of writing and the sacred book.
Ozturk, Ismet. “_e Textual Organization of Research Article Introduction in Applied Linguistics: Variability within a Single Discipline.” English for Specific Purposes 26 (2007): 25-38.
Pho, Phuong Dzung. “Research Article Abstracts in Applied Linguistics and Education Technology: A Study of Linguistic Realizations of Rhetoric Structure and Authorial Stance.” Discourse Studies 10.2 (2008): 231-50.
Samraj, Betty. “An Exploration of a Genre Set: Research Article Abstracts and Introduction in Two Disciplines.” English for Specific Purposes