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Study on Promoting Companies Specialized in the Production of Wine From IA§I County (Romania) by Implementing Online Marketing (Case Study)

References Aaker D.A., 1984 - Strategic market management. Jhon Wiley & Sons Publishing House, New York, S.U.A. Bibiri E., 1992 - Comportamentul consumatorului şi marketingul (Consumer's behavior and marketing). Rev. Marketing-Management, AROMAR, nr. 3-4, Bucureşti. Boier Rodica, 2001 - Cercetări de marketing (Marketing research). Edit. Fundaţiei Academice Gh. Zane, Iaşi. Briggs Susan, 2001 - Succesful web marketing for the Tourism and Leisure Sectors, Kogan Page, London. Byars L., 1991 - Strategic management: Formulation and Implementation

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Performance Assessment in Business of Agricultural Companies using Balanced Scorecard Model

., 2000 - The Balanced Scorecard: not just another fad. Credit Union Executive Journal, 40 (1), 12-16. Hasan H., Tibbits H. R., 2000 - Strategic management of electronic commerce: an adaptation of the balanced scorecard. Internet Res., 10 (5), 439-450. Hueng P., 2000 - Process performance measurement system: a tool to support process-based organizations. Total Qual. Manage., 11 (1), 67-85. Kaplan R.S., Norton D.P., 1996 - The Balanced Scorecard: translating strategy into action. Harvard Business School Press, Boston

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