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Marketing support of decision-making at the forest enterprise: A case study on roundwood assortments portfolio

References Baran, B. S., 2007: Die 9-Felder Matrix von McKinsey. Die 4-Felder Matrix der BCG (German Edition), GRIN Verlag, 24 p. Baum, M., 2012: Strategic Management in a Global Context impact of the downturn: Examination and evaluation of the global impact of the downturn on the automotive industry and how the industries have reacted, Kindle Edition, GRIN Verlag, 54 p. Blažková, M., 2007: Marketingové řízení a plánovaní pro malé a střední firmy. Praha, Grada Publishing, 280 p. Brodrechtova, Y., 2008: Determinants of export marketing

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Porter’s Competitive Advantage Model and its Application in Bottled Drinking Water in Iran

demographics risk perception, knowledge, and organoleptics on water consumption patterns. Proceedings of the AWWA Annual Conference: Management and Regulation A.AWWA, Denver, pp. 537-546. Haberler G. (1936): Some Reflections on the Present State of Business Cycle Theory. Review of Economic Statistics 18: 1-7.¨ Husseini M., Dariush R. (2011): Porter’s competitive advantage model development and its application in petrochemical industry. (In Persian). Strategic Management 5: 63-82. Husseini M., Folad V. (2010): Quality

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Effect of Vertical Integration on Multidimensional Well‑being of Fish Farmers in Lagos State Fish‑hub, Nigeria

References Barney J. B., Hesterly W. S. (2011): Strategic Management and Competitive Advantage: Concepts (4th Ed.). London: Pearson Education, 227 p., ISBN-13: 978-0132555500. Bertazzoli A., Fiorini A., Ghelfi R., Rivaroli S., Samoggia A., Mazzotti V. (2011): Food chains and value system: the case of potato, fruit, and cheese. Journal of Food Products Marketing 17: 303 - 326. Caracciolo F., Lombardi P. (2012): A new-institutional framework to explore the trade-off between Agriculture, Environment and Landscape

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The Role of Public Relations in the Delivery of Forestry Services in Ghana

Managing Brand Equity. Pearson Education India. Ledingham J. A. (2003): Explicating relationship management as a general theory of public relations. Journal of Public Relations Research 15(2): 181–198. Meyfroidt P., Lambin E. F. (2011): Global forest transition: prospects for an end to deforestation. Annual Review of Environment and Resources 36: 343–371. Miller D. (1986): Configurations of strategy and structure: Towards a synthesis. Strategic Management Journal 7(3): 233–249. Moore K., Pareek N. (2009): Marketing: The Basics. New York, NY

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Business Model for Czech Agribusiness

References Afuah A (2004): Business models: A strategic management approach. New York: Irwin/McGraw-Hill. Afuah A, Tucci C L (2001): The Business Model: Recent Developments and Future Research. Journal of Management, 37, 1019-1042. Amit R, Zott C (2001): Value creation in E-business. Strategic Management Journal, 22, 493-520. doi: 10.1002/smj.187. Brealey R A, Myers S (2000): Principles of Corporate Finance (6th ed.).Boston: Irwin McGraw-Hill. Cochran P L, Woods R B (1984): Social Responsibility

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Performance Assessment in Business of Agricultural Companies using Balanced Scorecard Model

., 2000 - The Balanced Scorecard: not just another fad. Credit Union Executive Journal, 40 (1), 12-16. Hasan H., Tibbits H. R., 2000 - Strategic management of electronic commerce: an adaptation of the balanced scorecard. Internet Res., 10 (5), 439-450. Hueng P., 2000 - Process performance measurement system: a tool to support process-based organizations. Total Qual. Manage., 11 (1), 67-85. Kaplan R.S., Norton D.P., 1996 - The Balanced Scorecard: translating strategy into action. Harvard Business School Press, Boston

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Study on Promoting Companies Specialized in the Production of Wine From IA§I County (Romania) by Implementing Online Marketing (Case Study)

References Aaker D.A., 1984 - Strategic market management. Jhon Wiley & Sons Publishing House, New York, S.U.A. Bibiri E., 1992 - Comportamentul consumatorului şi marketingul (Consumer's behavior and marketing). Rev. Marketing-Management, AROMAR, nr. 3-4, Bucureşti. Boier Rodica, 2001 - Cercetări de marketing (Marketing research). Edit. Fundaţiei Academice Gh. Zane, Iaşi. Briggs Susan, 2001 - Succesful web marketing for the Tourism and Leisure Sectors, Kogan Page, London. Byars L., 1991 - Strategic management: Formulation and Implementation

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Ways of Human Resource Branding in Czech Agricultural Companies

://www.personalni-marketing.cz/detail-clanku/jak-vybudovat-autentickou-znacku-zamestnavatele. Accessed 15 April, 2009 Kachaňáková A, Stachová K (2011): Organizational culture analysis in companies operating in Slovakia. Scientia Agriculturae Bohemica, 2, 87-92. Keller KL (2007): Strategic management of brand. Grada Publishing, Prague. (in Czech) Klementová P (2008): How to find talent employees? http://www.strategie.cz/scripts/detail.php?id=355134>. Accessed 15 June, 2014 Konczal E. (2008): What is employer branding? http://www.corporate-eye.com/main/what-is-employer-branding/. Accessed 23 October

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