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Dispute about Public Relations - Between Social and Marketing Communication

References GAWROŃSKI S., Media relations. Współpraca dziennikarzy I specjalistów PR., Wydawnictwo WSIiZ, Rzeszów 2006. GAWROŃSKI S., Pozabiznesowe obszary wykorzystywania komunikacji marketingowej w warunkach polskich. Wybraneaspekty, Aspra, Warszawa 2013. GRUNIG J. E., Public relations and strategic management. Institutionalizing organization - public relationships in contemporary society, “Central European Journal of Communication”, Nr 4/2011. GRUNING J. E. , GRUNING L. A., DOZIER D. M., Das

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University knowledge exchange and the SKIN Project

; Users’ Views. NatCen Social Research: London. Benneworth, P. & Jongbloed, B.W.A (2009) Who matters to universities? A stakeholder perspective on humanities, arts and social sciences valorization, Higher Education DOI 10.1007/s10734-009-9265-2. Benneworth P. (2011). Towards A Strategic Management Agenda For University Knowledge Exchange. Retrieved from: http://www.eurashe.eu/ Buckingham Shum, S. & Ferguson, R. (2012). Social Learning Analytics. Journal of Educational Technology & Society, 15 (3), 3

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