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Strategic Management of Crossmedia Production at Estonian Public Broadcasting

: European Broadcasters and Beyond. Basingstoke: Palgrave, 1. Kolo, Castulus; Vogt, Patrick 2003. ‘Strategies for Growth in the Media and Communications Industry: Does Size Really Matter?’ - International Journal of Media Management, 5, 4, 251-261. Küng, Lucy 2008. Strategic Management in the Media: From Theory to Practice. London: Sage. Ludwig, Johannes 2000. ‘The Essential Problem of the Media: Working between Market Failure and Cross-fi - nancing’. - Journal of Media Economics, 13, 3, 187-200. Mansell

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Dispute about Public Relations - Between Social and Marketing Communication

References GAWROŃSKI S., Media relations. Współpraca dziennikarzy I specjalistów PR., Wydawnictwo WSIiZ, Rzeszów 2006. GAWROŃSKI S., Pozabiznesowe obszary wykorzystywania komunikacji marketingowej w warunkach polskich. Wybraneaspekty, Aspra, Warszawa 2013. GRUNIG J. E., Public relations and strategic management. Institutionalizing organization - public relationships in contemporary society, “Central European Journal of Communication”, Nr 4/2011. GRUNING J. E. , GRUNING L. A., DOZIER D. M., Das

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Audiovisual Policymaking in Estonia at Times of Convergence: An ‘Innovation System’ as a Policy Rationale

-225. Ibrus, Indrek 2015b. ‘The Replacement of Media Policies with (Media) Entrepreneurship Policies: A View from Europe’s Periphery’. - International Journal of Digital Television 6, 3, 311-318. Ibrus, Indrek; Merivee, Astra 2014. ‘Strategic Management of Crossmedia Production at Estonian Public Broadcasting’. - Baltic Screen Media Review 2, 96-120. http://publications.tlu.ee/index.php/bsmr/article/view/222/pdf (5 October 2015). Ibrus, Indrek; Ojamaa, Maarja 2014. ‘What Is the Cultural Function and Value of European Transmedia Independents

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University knowledge exchange and the SKIN Project

; Users’ Views. NatCen Social Research: London. Benneworth, P. & Jongbloed, B.W.A (2009) Who matters to universities? A stakeholder perspective on humanities, arts and social sciences valorization, Higher Education DOI 10.1007/s10734-009-9265-2. Benneworth P. (2011). Towards A Strategic Management Agenda For University Knowledge Exchange. Retrieved from: http://www.eurashe.eu/ Buckingham Shum, S. & Ferguson, R. (2012). Social Learning Analytics. Journal of Educational Technology & Society, 15 (3), 3

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Exploring Cross-Media Audience Practices in Two Cases of Public Service Media in Estonia and Finland

.), Ethics in Screenwriting: New Perspectives. London: Palgrave Macmillan, 147-175. Gibson, James J. 1979. The Ecological Approach to Visual Perception. Boston: Houghton Mifflin. Hallin, Daniel; Mancini, Paolo 2012. Comparing Media Systems Beyond the Western World. Cambridge: Cambridge University Press. Ibrus, Indrek; Merivee, Astra 2014. ‘Strategic Management of Crossmedia Production at Estonian Public Broadcasting’. - Baltic Screen Media Review 2, 96-120. Ibrus, Indrek; Scolari, Carlos A. 2012. Crossmedia

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The Undercurrents of Estonian Broadcasting Regulation, 1992–2014

Regulation of Media Markets. Manchester, New York: Manchester University Press. Ibrus, Indrek 2015a. ‘Mida arvata ühtsusest kultuuriturul’. - Sirp, 5 June. http://www.sirp.ee/s1-artiklid/c9-sotsiaalia/mida-arvata-uhtsusest-kultuuriturul/ Ibrus, Indrek 2015b. ‘The Replacement of Media Policies with (Media) Entrepreneurship Policies: A View from Europe’s Periphery’. - International Journal of Digital Television 6, 3, 311-318. Ibrus, Indrek; Merivee, Astra 2014. ‘Strategic Management of Crossmedia Production at Estonian Public

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